Britannia’s Winkin’ Cow Campaign Showcases the Excitement and Goodness of Milk

Britannia’s Winkin’ Cow Campaign

Britannia’s Winkin’ Cow Thick Shake has launched a new TVC that creatively brings out the exciting goodness of milk. In the animated film starring none other than cows themselves, Winkin’ Cow promises to deliver a scrumptious thick milk shake.

Britannia partnered with McCann World group to conceptualize the TVC that leverages the fun and goodness quotient of Winkin’ Cow amplified by a rap song based animation film. The animated film shows a clandestine cattle party at a milk bar serving Winkin Cow’s thick milk shakes while the DJ rocks the party with a high volt Winkin’ Cow rap number. Winkin’ Cow thick milkshakes are available in four variants – Strawberry, chocolate, Vanilla and Mango.

Venkat Shankar, VP & Head, Dairy Business, Britannia Industries Limited says, “This TVC is key to our recent launch of Winkin’ Cow thick shakes in TetraPak. Through this fun and foot tapping animated film, we hope to appeal as much to a homemaker looking for a quick and delicious drink for her kids, as to a millennial looking for a convenient refreshment to keep them going.”

Meera Prem, Creative Lead, McCann Erickson Bangalore says, “The fun on this project starts with the name ‘Winkin’ cow’ itself. Add to this a superlative product that is truly a ‘thick shake’. It’s not every day that you get to make a film that has a bunch of cows partying.” 

The TVC can be viewed here

Campaign Credits:

Creative Agency: McCann World group

Executive Vice President: Dileep Ashoka

Creative Lead: Meera Prem

Senior Creative Art Director: Rathish Subramaniam

Films Head: Neha Kapoor

Creative Team leader (Copy): Karthik R, Prakash Katariya

Creative Team leader (Art): Suresh PV, Puja Subbu

Business Director: Sharon Ann Varghese

Brand Leader: Vivek Ranganathan

Project Manager: Rohith M

Production House: Joshua tree films India

Director: Joshua Upputuru

Music: Abhishek Arora

Animation: Prana studios

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