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Bumble launches new campaign ‘Find them On Bumble’


The women-first dating and social networking app, Bumble launched its new campaign, Find Them On Bumble. The campaign is aimed at celebrating its diverse community of inclusive, authentic, inspiring great people in Mumbai and New Delhi, making the first move in all areas of their lives.

Speaking about the campaign, Samarpita Samaddar, Communications Director, Bumble India said, “We want to celebrate our diverse community of inclusive and inspiring people who are on Bumble with our new campaign. They’re designers, artists, writers, students, entrepreneurs, and professionals working across industries among many others. They are game-changers and ceiling-smashers. What they have in common is that they’re all inspiring, great people, and you can find them on Bumble from the comfort of your couch. We encourage our community to follow all safety protocols and date virtually during this time. Bumble’s got your back as you stay connected, despite the distance.”

Dating Tips

Opening it for the first time in a while for all of you, whether you’re new to Bumble or just looking to make the most out of the app. Here are a few tried and true tips and tricks for you if you’re dating, especially in Mumbai and New Delhi:

  • Your first photo should be just you, so all your potential matches know whose profile they are looking at. Having said that, a few group photos with friends are great to include as well. Use your photos as a way to express information about yourself – if you love cooking, include some photos of you in the kitchen or at your favorite restaurant or if you love traveling, include some photos from your trips. Daters who add three or more photos to their Bumble profile increase their chances of matching with someone by 78%. But don’t stop there – use all six photo slots!
  • Verify your profile and get the blue shield icon: With just a few simple steps, it makes the community collectively safer. Moreover, verified profiles can increase your chances of matching with someone by 81%.
  • The more you share, the more you match: People can easily find others who share their similar lifestyles, values, and goals with Bumble’s Badges and Filters features. In fact, Mumbaikars and Delhiites who add a Badge to their Bumble profile can increase their chances of matching with someone by 96%.
  • Meet the Pets: You can introduce your furry friends to your match and get to know theirs at the same time! Mumbaikars and Delhiites who add the ‘Pet’ Badge to their Bumble profile can increase their chances of matching with someone by 20%. In fact, Bumble’s internal study shows that Mumbaikars ranks the highest when it comes to adopting the Pet badge in India.

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