BYJU’S, the world’s leading edtech company unveiled its new ad campaign featuring Shahrukh Khan to highlight the launch of BYJU’S Classes with ‘Two Teacher Advantage’, the first of its kind in India. With this ad, BYJU’S aims to introduce the unique concept of having two teachers in a classroom and draws attention to how this model can offer a superior classroom experience and help children gain conceptual clarity.
Conceptualised and created by Spring Marketing Capital, the TVC features Shahrukh Khan who chronicles the benefits of BYJU’S Classes with Two Teacher Advantage in helping a student become ‘Too Good’ in her learning journey. Expressed in a catchy song, the ad film touches upon everyday concerns of students struggling to understand basic concepts at regular after-school tuition classes, bringing to light that the BYJU’S two teacher advantage helps children learn better.
While one expert teacher uses strong visuals and storytelling to explain topics in-depth to ensure conceptual clarity, the second teacher solves instant doubts, pays individual attention and makes the sessions interactive and engaging. The ad film indicates BYJU’S Classes as the future of tuition, with top teachers coming together to help the student become more confident, clear, and perform better.
Talking about the new ad campaign, Mrinal Mohit, Chief Operating Officer, BYJU’S said, “BYJU’S has always aimed to provide an engaging and interactive experience for students to make them fall in love with learning. The TVC aims to present the one-of-its-kind ‘ ‘Two Teacher Advantage’’ that makes the after-school learning experience very dynamic and redefines the classrooms of tomorrow. We want to further convey that BYJU’S Classes is the future of tuition and will help students learn better. With Shahrukh Khan being a household name, we are confident that we will be able to bolster our connection with the students.”
Watch the new TVC here: https://www.youtube.com/watch?v=OzCZFdI3wrA