Canara HSBC Life Insurance has partnered with Amazon Ads for an on-box advertising campaign to promote its latest savings-cum-insurance plan, the “iSelect Guaranteed Future Plan”. The campaign will focus on key metropolitan cities including Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, and Chennai.
Our Analysis and Commentary
Canara HSBC Life Insurance’s Innovative Advertising Campaign with Amazon Ads
The collaboration between Canara HSBC Life Insurance and Amazon Ads for an on-box advertising campaign is a thought-provoking and innovative approach towards engaging with potential customers. This partnership has provided Canara HSBC Life Insurance with a unique opportunity to strengthen its digital presence and increase product awareness for their latest savings-cum-insurance plan, the “iSelect Guaranteed Future Plan”.
The use of on-box advertising is a clever way for Canara HSBC Life Insurance to reach out to its relevant audience in key metropolitan cities. With the delivery of branded boxes directly to customers’ doorsteps, the company is taking advantage of a platform that is both cost-effective and impactful in showcasing the benefits of their plans to potential customers.
The placement of a QR code on the branded boxes is an ingenious idea, allowing customers to scan the code and reach the Canara HSBC Life Insurance online buying platform. This feature not only makes the purchasing process more seamless but also enhances the customer experience.
The Chief Digital and Strategy Officer of Canara HSBC Life Insurance, Mr. Rishi Mathur, highlighted the importance of this collaboration stating that the campaign aligns perfectly with their goal of leveraging new opportunities to engage with potential customers. The on-box advertising campaign is a testament to Canara HSBC Life Insurance’s commitment towards delivering innovative solutions that cater to the evolving needs of their customers.
This partnership between Canara HSBC Life Insurance and Amazon Ads shows that thinking outside the box and exploring alternative advertising mediums can lead to positive results. The use of these non-traditional advertising techniques has the potential to increase product awareness in an effective and impactful way.
Overall, this collaboration between Canara HSBC Life Insurance and Amazon Ads is a brilliant example of innovative thinking that could potentially set the tone for future collaborations between companies and advertising agencies. By pushing the boundaries of traditional marketing methods, companies challenge themselves to explore alternative advertising mediums that could potentially lead to greater success.
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Canara HSBC Life Insurance collaborates with Amazon Ads for an Innovative “On-Box Advertising Campaign”
Canara HSBC Life Insurance is thrilled to be working with Amazon Ads for an innovative on-box advertising campaign. As part of the collaboration, Canara HSBC Life Insurance will use Amazon Ads’s unique on-box advertising #UnboxingHappiness to promote its latest savings-cum-insurance plan, the “iSelect Guaranteed Future Plan”.
‘Amazon Ads’ On-box advertising is available on its delivery boxes and packages being delivered to customers. Canara HSBC Life Insurance is delighted to utilize this space to enhance awareness and effectively communicate the benefits of “iSelect Guaranteed Future Plan”. A unique QR code is placed on the box which customers can scan to reach the Canara HSBC Life Insurance online buying platform and enquire about or purchase the specific plan.
With delivery of the branded boxes directly to customers’ doorsteps, Canara HSBC Life Insurance aims to reach and connect with relevant audience. The campaign will focus on key metropolitan cities including Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, and Chennai.
Mr. Rishi Mathur, Chief Digital and Strategy Officer, Canara HSBC Life Insurance, stated, “We are thrilled to work with Amazon Ads for this innovative advertising campaign. Amazon Ads’s on-box branding service is on point in helping us reach out in a unique and impactful way to our audience and showcase “iSelect Guaranteed Future” plan as well as further amplifying our digital presence across segments. The collaboration aligns perfectly with our goal of leveraging new opportunities to engage with our potential customers. We are confident the collaboration will drive product awareness and prompt customers to explore company’s digital offerings.”
Commenting on the association, Vijay Iyer, Director, Amazon Ads, India, said, “We’re excited to collaborate with Canara HSBC Life Insurance on this on-box advertising campaign. With on-box branding, Amazon Ads is helping advertisers truly think ‘outside the box’. Though not out-of-home advertising in the typical sense, the boxes serve as mini billboards, allowing brands such as Canara HSBC Life Insurance to deliver relevant marketing at scale.”
Canara HSBC Life Insurance is committed to delivering innovative solutions that cater to the evolving needs of the customers; the on-box advertising by Amazon Ads is a step towards surprising and delighting customers.
