Canara HSBC OBC Life Insurance launches a digital campaign
Canara HSBC OBC Life Insurance launches a new digital campaign highlighting the key attributes of “iSelect Star Term Plan” with a message “Raho Life Ke Har Twist Ke Liye Tayyar”. The campaign is aimed at educating its target audiences about the significance of planning for all unforeseen future situations.
Commenting on the launch of a new digital campaign Mr. Rishi Mathur, Chief Digital & Strategy Officer, Canara HSBC OBC Life Insurance, says “We believe in presenting our key products and their benefits to our customers with novel ways of catching their attention along with a hint of humor. Our new digital campaign will run across all digital and social media assets, as the online medium has grown very significantly in the last year and hence we focused on a digital-only campaign to reach our target audience Further, in the coming days, the campaign will continue to reiterate our message of “Raho Life Ke Har Twist Ke Liye Tayyar” through different films, all with a humorous touch but with an essential message of staying prepared for any unforeseen situation. With this campaign, we are focusing on our premium offering – iSelect Star Term Plan which is a highly flexible term plan that can be aligned to the specific life stage and insurance need of the customer.”
Sharing thoughts on the campaign, Mr. Anuj Mathur, MD & CEO, Canara HSBC OBC Life Insurance, says “Canara HSBC OBC Life Insurance has always been creating innovative campaigns to apprise our customers about the relevance of insuring their life for the unprecedented times. We have come up with a digital campaign, illustrating real-life situations with a comic tonality. Our new campaign features a series of videos focused on our key term offering -iSelect Star Term plan, which provides the best way to cover your risks and protect your family from unforeseen events in the future. The campaign is an attempt to magnify the perception of prospective customers around term plans and to propagate how rewarding these plans are when bought in time post understanding the details of the product.”
Catch the first video of the ad film here.