Canara HSBC Oriental Bank of Commerce Life Insurance launches #heroesofmycity
Celebrating the real life heroes, frontline workers and essential service providers, and their act of kindness, Canara HSBC Oriental Bank of Commerce Life Insurance has launched its new campaign #heroesofmycity The campaign will run for two months and is an extension of the initiative #meformycity, that was launched by Canara HSBC OBC Life Insurance in 2018. In 2018, the company travelled 10 cities where the major locations of the city were beautified with by graffiti art. In 2019, #meformycity concentrated on giving graffiti art makeover to the some prominent railway stations all across the country depicting cleanliness in our everyday life.
The campaign also features Bollywood actress – Bhumi Pednekar where she lends a strong voice in recognising these real life heroes.
Mr Anuj Mathur, MD & CEO, Canara HSBC OBC Life Insurance says, “This year, we make the #meformycity initiative bigger and better by moving from the physical to digital presence. Through this, we aim to take forward our brand’s promise to the society by honouring people who redefined heroism during these testing times of lockdown. We want to encourage people to join our initiative and share inspiring stories of such heroes whose kindness and courage need to be applauded.”
Ms Tarannum Hasib, Chief Distribution Officer, Canara HSBC OBC Life Insurance adds, “During the lockdown I learnt about many real-life heroes near me – from Jatinder Singh and his family who performed last rites for unclaimed covid-19 patients to Twinkle and Himanshu Kalia – The Ambulance Man & Woman of Delhi – ferrying patients to hospitals. Real heroes are all around us and through #HeroesOfMyCity campaign we want to bring about inspirational change while connecting with the people across India. As the face of the campaign we have Bhumi Pednekar, who is not only a celebrity with mass appeal but also a social activist spreading awareness and supporting various social causes.”
Bhumi Pednekar, Bollywood Actress and face for #heroesofmycity campaign, added, “Meformycity campaign by Canara HSBC OBC Life Insurance is all about celebrating the REAL HEROES of our cities. #Meformycity is simply just not a campaign, it’s a promise made by Canara HSBC OBC Life Insurance three years ago to bring positive change in society by means of promoting cleanliness and beautification of our cities.”
Links to watch the video of the digital campaign of #heroesofmycity – #meformycity 3.0