Capgemini Champions Innovation through Branded Content Campaign on CNN International
Capgemini is embarking on an exclusive branded content campaign on CNN International that tells inspiring stories about innovation. The campaign will engage CNN’s global audience with the “Innovators Race” series – Capgemini’s contest involving teams of young, innovative students from some of the best IT and business universities around the world as they devise creative solutions to real-life business challenges set by senior executives of international brands.
The media campaign, which starts this week, has multiple touch points across CNN International’s TV, digital, social and mobile platforms to connect with audiences. It will run throughout the duration of Capgemini’s “Innovators Race” series, broadcast in February and March on www.innovatorsrace.com.
The focal point for the campaign is Capgemini’s sponsorship of CNN’s 2020 Visionaries, a series of short animated films that each showcase an innovator and the technology they are inventing or using in a different way. These films will air as highlights in commercial ad breaks on CNN International and as a special 15-minute show, hosted by CNNMoney’s Laurie Segall, who will explore how innovation can shape the world in the next five years.
The 2020 Visionaries videos will be hosted on a Capgemini-sponsored CNNMoney microsite and published on CNN’s mobile and social platforms. The microsite will also host native content videos, produced by CNN International Commercial’s creative division, about students taking part in Capgemini’s own “Innovators Race” series. These native videos will feature an innovator from the 2020 Visionaries series mentoring the finalist student teams taking part in Capgemini’s contest as they compete for their solution to be brought to life at Capgemini’s flagship Applied Innovation Exchange studio in San Francisco, the hub of a worldwide network of Exchanges.