McCain Foods India is proud to announce its ‘Smiles Day Campaign’, marking World Smiles Day, celebrated annually on the first Friday of October to promote acts of kindness and bring happiness to others. Through this initiative, McCain celebrates the small moments that mean the most, with its signature Smiles product serving as a delicious reminder of how something as simple as sharing a smile can spark meaningful connections. In today’s fast-paced world, even when families are physically together, they often find themselves distracted, missing out on valuable interactions. McCain aims to share a reminder of the importance of family time, and how sharing a simple smile can rekindle that connection.
At the heart of this campaign is the belief that a smile is more than just an expression—it’s a meaningful way to connect with our loved ones. The campaign encourages families to take a pause, share a McCain snack together, and create lasting memories. As part of the activation, McCain is introducing special promotional pack of McCain Smiles at INR 99 (original MRP INR 140) on the 4th and 5th of October across the country and for every McCain Smiles pack sold, McCain will donate INR 10 to a children’s charity, ensuring that these smiles spread to those who need them most.
To further amplify the campaign’s message, McCain has partnered with popular influencers @katariaaryann and @divyafofanii who used their engaging Vox Pop style content to inspire their followers to join this drive for spreading smiles. Additionally, the campaign will feature families spreading smiles through an exciting social media contest and interactive posts, reaching audiences nationwide.
McCain further has upcoming projects in store which will be weaving the joy of smiles into the lives of the audience. McCain employees will take on the role of Smiles Ambassadors in stores on 4th and 5th October, personally engaging with consumers to spread the message about the cause. Following this, the Smile Ambassadors will be volunteering with children’s charities to distribute rations to local schools and pass the smiles on to underprivileged children.
Mr. Aditya Krishna, Head of Marketing and Sales – Retail, McCain, said, “At McCain, we believe in the power of a smile to bring families closer. World Smiles Day is a great reminder that it’s not just about enjoying a snack, but about creating moments of happiness with loved ones. Through this campaign, we’re not only encouraging families to share smiles but also giving them the opportunity to spread joy to those in need. By supporting children’s charities with every smile shared, we’re making sure that these small moments of happiness have a lasting impact.”
Through harnessing powerful channels, McCain is driving home the importance of family moments, highlighting its commitment to giving back and making sure smiles are spread far and wide. Become a part of this heartwarming mission by grabbing the special McCain Smiles pack for just ₹99 on 4th and 5th October. Available across major e-commerce platforms and select retail stores nationwide, every purchase of McCain Smiles will help bring smiles to children in need—so let’s make those smiles go even further!