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Cherish ‘Little Big Moments’ with Tanishq – the brand unveils its brand new TVC seizing small moments with big smiles


Tanishqfrom Tata Group, India’s leading Jewellery retailer launches its new TVC campaign, ‘Little Big Moments’. The campaign is an ode to those moments that need a special everyday celebration.

The latest TVC campaign talks about the small moments in our lives that infuse joy and make our days even more special. The TVC highlights that happiness doesn’t only come from elaborate celebrations or grand gestures, but it is often hidden in the smallest moments all around us.

The 60-second heartening digital film jas been conceptualized by Tanishq and Lowe Lintas. The film celebrates a very special moment between a mother and a daughter by showcasing that life is lived in micro-moments and it is all about finding extraordinary in the ordinary.

The film is now live here.

Ranjani Krishnaswamy, GM, Marketing, Tanishq, Titan Company Ltd., said, “They say Life is what happens when you are busy making other plans. And while we keep searching for happiness in the big milestones; in our midst; our everyday lives, there are many micro-moments, tucked away in the corners, waiting to be experienced, lived and to be cherished that fill our lives with immense joy and smiles.

Our new campaign is a reflection of these everyday moments and a reminder to everyone to cherish the micro-moments, which often go unnoticed. We have added some of the most unique pieces in our latest collection that truly amplify the joy of these little big moments.” 

Speaking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas said, “In these unprecedented times, we believed that there is an opportunity for Tanishq to inspire people with a simple, but powerful thought – celebrating the little joys of life. Those seemingly obvious everyday moments that are tucked in a loved one’s smile or in an evening, playing board games with your grandparents – The new campaign celebrates a collection that is an ode to these little gems.


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