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Cipla Health launches Cipladine’s first-ever TVC ‘Skin Ka 1st Aid’

Shreoshree Chakrabarty March 18, 2021
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Cipladine, the multipurpose topical antiseptic of Cipla’s consumer health and wellness arm ‘Cipla Health’ has come up with its first-ever TVC Positioning it as ‘Skin Ka 1st Aid’, the TVC showcases Cipladine’s broad spectrum of action on cuts, wounds, burns and skin infections.

Taproot Dentsu conceptualizes the ad featuring a quintessential Indian family, conveys the message that how minor skin emergencies arrive unannounced, and that it’s always wise to be prepared for the worst. The ad is light-hearted yet effective. Indian families can safely tackle all their skin problems by arming their family with ‘Skin Ka 1st Aid’, Cipladine. Culminating in crescendo chaos that can be placated through Cipladine, the narrative traverses through a symphony of screams and cries. All popular  Indian TV channels and digital platforms will broadcast the ad.

Commenting on the above, Mr. Shivam Puri, CEO- Cipla Health Ltd. said, “As a brand that has gained acceptance over the last 20 years, Cipladine’s first ever TVC portrays its usefulness in busy Indian households. With its gentle albeit effective results, Cipladine has become a trustworthy companion in homes, clinics, dispensaries and hospitals for combating skin infections. A topical application, Cipladine’s scientifically backed formula makes it an ideal choice to treat skin issues in both adults and children.

Moreover, it has emerged as a trusted solution to a broad range of skin infections arising from day-to-day injuries or infections and can rightly be called ‘Skin Ka 1st Aid.’ The ad showcases the versatility of the product and is an enjoyable-watch.

At a company level, we are committed to providing optimal solutions to our consumers and make a difference to their everyday lives.” 

Speaking about the campaign, Pallavi Chakravarti, ECD, Taproot Dentsu stated, “Skin infections arising from multiple types of everyday injuries have one solution – Cipladine. We wanted to land this simple message with a commercial that people will want to watch multiple times. Hopefully they’ll find something new about the spot each time they see it. And the message will hit home every single time.”

Under the Cipla Health portfolio, the recently housed skin ‘cure-all’ effectively tackles infections due to cuts, wounds and burns. Its key ingredient, Povidone Iodine starts action within 30 seconds of application and being a trusted active for over 6 decades, actively fights bacteria, viruses, fungi, yeast and spores. Aiding the healing process by keeping the affected area infection-free, it’s persistent microbicidal properties continue working for up to 12 hours. (Lachapelle JM, Castel O, et al. Clin Pract 2013).

Watch the TVC here.

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