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CleanMate announces ‘Yeh Diwali, Lakshmi GharAayegi’ campaign

MediaInfoline November 2, 2018

CleanMate announces ‘Yeh Diwali, Lakshmi GharAayegi’ campaign. The campaign is bifurcated in two parts; an on-groundand digital drive that rewards consumers for keeping their homes and public places clean for a better India. Offering a shaguncashback amount of Rs. 251 to each participant, CleanMateinvites its consumers to participate in the on-ground drive called ‘Cleanathon Mei Aaiye, Lakshmi Le Jaiye’or the digital outreach called ‘Iss Diwali GharChamkaiye, Lakshmi Le Jaiye’.

Starting with ‘Cleanathon Mei Aaiye Lakshmi Le Jaiye’, CleanMate invites its consumers to participate in the cleanliness drive from 3rd to 4th November. Through the drive,neighboring areas around Big Bazaar &Easyday stores in Delhi and Mumbai will be cleaned bythe store staff along withthe help ofconsumers who volunteer. Consumersparticipating in the drive will be rewarded with a shaguncashback amount of Rs.251 in the Future Pay digital wallet app.

Speaking about the campaign Keshav Biyani, Head – Home and Personal Care, Future Consumer Limited says, “This Diwali, we invite our consumers to make the festival even more memorable by contributing back to the society. As we make time to clean our homes, we urge everyone to volunteer to help maintain our surroundings too. This drive is a small initiative from us in making India a cleaner and brighter place for a better tomorrow.”

Consumers preparing for Diwali celebrations at their homes can also participate in the digital drive called, ‘Iss Diwali GharChamkaiye, Lakshmi Le Jaiye’. Through this activity,CleanMate invites all its consumers to share pictures of their Diwali ready, neat and tidy homes on Facebook, Twitter& Instagram. Consumers need to tagCleanMate, add the #SafaiMubarakwith their Future Pay registered mobile number on the social media handles and participate till 9th November. Non-Future Pay members can download the app to avail the cashback of Rs.251 shagun amount.

Through a digital campaign CleanMate will also salute social heroes who voluntarily work towards keeping our surroundings clean by recognizing them as ‘SafaiKeSipahi’. So come participate in the drive and make Diwali special for each one of us.


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