CNN-News18 launches #DontShowMeYourFace campaign
Even if there are vaccination programs being rolled in the country, it is still important to wear a mask to limit exposure to the virus. Along with the COVID-19 cases are continuing to increase day after day, CNN-News18 is also continuing to carry on with its motto – On Your Side. The national English news channel has launched a countrywide awareness campaign – #DontShowMeYourface.
Through this initiative, the channel is trying to throw light on the fact that wearing a mask implies a sense of safety and helps others too. With this comprehensive integrated marketing campaign, the news channel is encouraging people to carry on with mask-wearing to protects themselves and others. Besides, online and on-air engagements with the team of best editorial experts, the channel will also launch an extraordinary and customized AR filter for social media platforms. This filter will enable users to capture their own pictures with curated masks and support #dontshowmeyourface.
Commenting on the initiative, Zakka Jacob, Managing Editor, CNN-News18, said, “With months of restrictions on movement followed by gradual unlocking, authorities have been observing a lax when it comes to following the strict physical distancing guidelines set forth by health professionals. Consequently, cases have also been rising across the country. As per a recent News18 survey, six in ten (64%) urban Indians feel that everyone should be subjected to the same coronavirus restrictions which include wearing the mask and using a sanitizer until most people have been vaccinated in the country. We, at CNN-News18, have always believed in raising relevant issues and creating impactful conversations to drive change. With face masks becoming a central tenet in limiting the spread of the virus, #DontShowYourFace is a step in the right direction to raise awareness on how we should be conscious of our health and the community-at-large. Through this initiative, we aim to encourage people to continue social distancing, and most importantly, to wear a mask when stepping out.”