CollegeDekho’s unconventional TVC highlights the value of ‘smart’ work over hard work!
In a world that is increasingly competitive, students are increasingly using tech tools and apps to stay ahead of time. CollegeDekho’s latest TVC highlights why every young adult should aspire to be street-smart when it comes to choosing a career. It is targeted towards educating students and their guardians about the various choices available for pursuing higher education in India after Class XI. This TVC has already got over 7 lakh views in a short duration.
Focusing on two childhood friends, ‘Sharma ji’ and ‘Gupta ji’, the CollegeDekho TVC highlights the battle of achievement, better living and success that defines today’s Indian society, and underlines the tensions and exasperations that surround parents’ thoughts when it comes to their wards’ careers. In a fun, off-hand way, the TVC also highlights how smart information search, preparation and application can help students in evaluating their strengths and plan their future career paths according to their interests.
Speaking on the launch, Ruchir Arora, co-founder and CEO, CollegeDekho, commented, “We have all come across our own versions of ‘Sharma ji’ and ‘Gupta ji’ at one point or the other in our lives. With this TVC, we wanted to highlight the kinds of pressure the Indian students and parents are faced with when it comes to career choices, and how our technology-driven tools can help them in making the most suited and informed decisions. The fact that it is completely free for the students to use is an added benefit, and will help in saving time as well as money spent on unnecessarily searching for higher educational options.”
Leveraging heuristic, adaptive and intuitive technologies, CollegeDekho curates the best results for a candidate. By being a disruptive enabler of admissions, the brand helps students save on their time & money wasted on futile searches and bring convenient, reliable and swift solutions, right at their fingertips!