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COLORS Tamil celebrates 2 years of success and differentiated content

MediaInfoline February 18, 2020
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Launched with the brand philosophy, ‘Idhu Namma Oru Coloru’ meaning ‘The COLORS of our land’, COLORS Tamil, Viacom18’s first Tamil GEC celebrates 2 years of entertaining Tamil Nadu. Known for its marquee shows such as Kodeeswari – a first of its kind all women version of Kaun Banega Crorepati which has created history, reality shows Kalla Petti and Singing Stars and popular fiction shows like Thirumanam and Uyire, COLORS Tamil continues to  entertain, enrich and engage with its viewers in new, exciting and unique ways.  Launched on February 19, 2018, COLORS Tamil is a symbol of optimism, and celebration for its discerning audience.

On celebrating two years of COLORS Tamil, Ravish Kumar, Head – Regional Entertainment Cluster, Viacom18 said, “COLORS Tamil was launched with an aim of delivering new and never seen before content to homes in Tamil Nadu. It has always been our endeavour to present content that is innovative and reflective of our audience. We have witnessed tremendous growth and loyalty towards the channel over the last 2 years and are grateful that our viewers have placed their trust in us. Close to 50% of our viewers are under 40 years of age and watch our content every day. We are extremely excited about completing yet another milestone in our journey in the Tamil market. We will continue to build on our brand philosophy of Idhu Namma Oru Coloru while we entertain our viewers with content that is truly disruptive and that is able to create a difference.”

 Anup Chandrasekharan, Business Head- COLORS Tamil further added, “COLORS Tamil has successfully cemented its relationship with viewers owing to the channel’s thought provoking and socially conscious content. Over the last 2 years, we have launched shows that have had a lasting impact on our audience. Moreover, our viewers resonate with the brand values and philosophy we launched with. Kodeeswari alone was sampled by 4.5 crore Tamil Nadu viewers within 6 weeks. We will continue to innovate and introduce content that is innovative, differentiated and true to our ethos.”

COLORS Tamil launched with a big bang in a market with existing predominant players and won the hearts of Tamil viewers in India after which it further expanded its reach to Singapore, Malaysia and USA. The channel thoroughly studies consumer patterns on an ongoing basis and curates its differentiated content. Its strength lies in consistently providing thought provoking, socially relevant and relatable content to its viewers. Over the past 2 years, the channel has entertained its audiences with various titles in genres like Family, Drama, Comedy and Fantasy. It has created a mark for itself, standing out with its varied offerings such as Enga Veetu Mapillai, Thari, Malar and many more. It has launched some big-ticket, non-fiction properties like Dance Vs Dance, Singing Stars and Kodeeswari. The shows have attained popularity among the audience due to the distinct content and their outstanding quality that is on par with the standards of National Television. To further strengthen its footprint, the channel is all set to expand its original hours of content with new shows. This February, the channel introduced two captivating fiction shows, Idaiyathai  Thirudadhey which is a love story  with a twist and Naagini 4, the Tamil dubbed version of the popular Hindi supernatural fantasy show.

With an interesting mix of fiction and non-fiction shows, COLORS Tamil will continue to strengthen its content offering thus catering to a wide variety of audiences.

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