A direct to home consumer brand that delivers unadulterated food essentials, Country Delight comes up with an intriguing video commercial that positions it as an honest milk brand delivering farm-fresh milk within the first few hours of milking. The quirky commercial features Bollywood superstar, Madhuri Dixit.
Country delight through this commercial moves away from the stereotypical storytelling by the category and emphasizes educating on what makes Country Delight Milk, 100% natural. Straight from the farm, the TVC makes the viewer understand the process of production and delivery. The brand displays confidence in its product and the promise made to its consumers with the complimentary DRDO-approved milk testing kit on first order.
As the TVC opens, a regular milk ad with a typical storyline can be seen where a mother chases her child to drink milk and then almost “magically”, the child starts loving milk. Here comes a twist with the brand promising not to follow the same routine. The TVC shows how Country Delight milk is collected from local farmers, run through quality tests and delivered within 36 hours of milking to consumers’ doorstep. Additionally, it concludes with Madhuri Dixit sharing the brand ethos, “Naturally Acha Naturally Sacha”
Watch the TVC here.
World Milk Day is observed on 1st June every year and Country Delight initiates the #MyMilkStoryWithCountryDelight contest encouraging its consumers to share their healthy way of having milk along with a moment of delight. The best entries stand a chance to be featured on the brand handle and win exclusive gift hampers.
Chakradhar Gade, Co-Founder of Country Delight shared his thoughts on the campaign, saying “The inception of Country Delight was this consumer obsession where we wanted to provide our customers with 100% fresh cow and buffalo milk, which gives the true benefits for which milk has been known for generations.”
Apart from other food essentials like Ghee, Paneer, Curd, Bread and Eggs, Country Delight promises 100% contactless delivery of cow and buffalo milk through its unique mobile application.
Get the app here.
