Kingfisher’s association with IPL is almost a decade young, and in all these years, the brand has had the privilege of watching the cricketers from close quarters. They love to play pranks on each other at the drop of a hat. This realisation gave birth to the idea – The Kingfisher Indian Prank League. A unique proposition where celebrity cricketers prank unsuspecting teammates out of the blue, much to the joy of everyone involved and viewers alike.
Kishore Tadepalli, JWT Bangalore branch head, had to say, “We have all seen celebrities on air endorsing brands. But to see their ‘human’ and ‘mischievous’ side – ‘behind the scenes’ is what we looked at this year. Kingfisher is the only brand that has offered viewers a sneak peek into the lives of the cricketers, year after year. It’s been a fun roller coaster ride, the players loved the shoot, and the films look great!”
Commenting on the campaign, Samar Singh Sheikhawat, Senior Vice-President (Marketing), United Breweries Limited, said “Kingfisher always brings together a majority of the teams and fans of the IPL. Each year we successfully capture the essence of the brand with our much-acclaimed campaigns under the headline ‘Divided by Teams, United by Kingfisher’. This year we celebrate fun and friendship between the players with the Kingfisher Indian Prank League, which by far has been the most fun and exciting content this season.”
We never miss a chance to prank our near and dear ones, and the players are no different. Just look at their social media handles and you’ll see them gagging unsuspecting friends and followers. All we had to do was capture those moments, and the response to the campaign has been tremendous!
The Kingfisher Indian Prank League is a terrific example of contextual advertising done right, sleek execution that does justice to the core brand proposition. Like every year, Kingfisher surprises us by staying away from the formulaic world of television commercials.
While all the players battle it out on field, Kingfisher brings alive the good times with the cricketing world’s superstars. Because if anyone can unite the good times of this nation during IPL, it’s Kingfisher.
6 teams. 11 films. 11th IPL. One King of Good Times.
Brand: United Breweries Limited
Creative Agency: J. Walter Thompson Bangalore
SVP & Managing Partner: Kishore Tadepalli
ECD (Bangalore & Chennai): Priya Shivakumar
Creative Director (Copy): Aritra Bhattacharya
VP & CSD: Sandeep Shah
Account Director: Priyanka Wadhwani
Senior Account Executive: Nivedita Prabhu
Account Planning Director: Shazia Sattar Khan
Production House: Colonial Films
Director: Suraj Wanvari
Executive Producer: Pintu Mishra
Producer: Divyesh N Sata