Da Vinci Learning rolls out high Decibel Marketing Campaign
In a quest to make learning interactive, engaging and fun, Da Vinci Learning, India’s first kids HD educational TV channel is organizing fun-filled mall activation all across five top cities, Kolkata, Chennai, Bengaluru, Mumbai, Delhi NCR. Through this initiative, Da Vinci Learning is reaching out to kids and families, who are its key target audience.
As a part of making scientific ideas understandable, to arouse curiosity, spark conversation and motivate viewers to continue uncovering the mysteries of the universe, the shoppers at the mall will get a chance to experience two live experiment booths, Pedal rocket and can take home cool merchandise.
Various partners are supporting Da Vinci Learning in the execution of this summer activation including the Presenting sponsor –Aquagaurd, powered by sponsor Gum on,Associate sponsors Cavins Milkshake and Fogg as well as Science Experiment partner, Z Life Education.
Commenting on the mall activation, Ms. Monomita Mukhopadhyay, Marketing Director, Da Vinci Learning says, “We are in the business of TV entertainment and it is extremely important for a channel to connect with viewers not only to understand their preferences but also to engage with them beyond television. We have been conducting the mall activations since past two weeks and the response that we have received from consumers has been tremendous.”
“We see a huge demand for non-violent, soft skill based knowledge programming that enables us to cater to the market in a much more customized format and help amplify our presence across the country.”
The channel’s programming covers a wide array of topics, ranging from physics and chemistry to history and nature, and makes complex subjects understandable in an entertaining way. Da Vinci Learning turns TV watching from passive observation into a meaningful experience, helping children develop various skills early on, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together. With its non-violent programs, Da Vinci Learning creates a safe environment for younger viewers.
Da Vinci Learning is available for viewing on Tata Sky and Hathway.