‘Can I pull it off?’ Zivame answers this question through its new body confidence campaign

#DekhoMaineKyaKiya encourages women to shape their inner desires

India’s No 1 intimate wear brand, Zivame launched its new brand campaign #DekhoMaineKyaKiya. The core objective of this brand campaign is for women to have a desire to imagine themselves in new and exciting ways and hope to expand their boundaries. But some women who question themselves, “Can I pull it off?” holds them back. The right intimate wear that has specifically been made for her body type, is an enabler of her personal style and body flair. It supports her to confidently push forward. Zivame’s #DekhoMaineKyaKiya campaign captures this confidence and freedom.

The film showcases women across different age groups, different body profiles and different geographies. All of them are indulging in those sweet moments of liberation and joy. From a mother enjoying playful moments with her kids, a woman indulging in her love for dancing, a mature woman stepping out of her comfort zone to try something new, to young girls breaking norms and celebrating in their own style. The campaign shows how the right intimate wear can add to one’s body confidence. The campaign celebrates the freedom and confidence that enables one to indulge in their every dream and showcase their joy to the world singing #DekhoMaineKyaKiya!

Amisha Jain, CEO of Zivame, said “Our campaign celebrates every Indian women as she goes about life, stealing simple moments to make them her own, fulfilling desires and at times pushing the boundaries. We want her to explore her dreams with confidence, that comes from the right intimate wear

Puneet Kapoor, Regional Creative Officer, Lowe Lintas Bangalore, said, “The genesis of the idea ‘Dekho Maine Kya Kiya’ comes from the liberation and confidence that the right intimate-wear allows. Intimate-wear that is uniquely made for different body types. It celebrates women who push the boundaries with their unique ways as they go about their every day with aplomb and tenacity.”

Watch the film here.




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