Del Monte launches new social media campaign
Adding sweetness to the holiday season for year-end celebrations, Del Monte, one of the leading food and beverage brand in India, has come up with a social media campaign for all the sweet enthusiasts’called#SweetEscapades. The campaign inspires home chefs, home and professional bakers and the likesto create delectable desserts made effortlessly using exotic packaged ingredients by Del Monte.
Understanding the customers’ desire of creating new recipes without spending too much time, Del Monte’s Sweet Escapades campaign thrives on recipes that are quick and easy to prepare, and use those ingredients that are common to one’s household kitchen, along with Del Monte’s packaged anddried fruits. For this, Del Monte has taken up a unique format of videos which are short, informative and captivating.
The campaign also highlights and promotes the resourcefulness and usage of Del Monte’s packaged fruits which are used in the short recipe videos. It focuses on enabling the consumers to experiment their own recipes incorporating Del Monte dried and canned fruits. Del Monte offers a diverse range of packaged fruits such as Pineapple slices, Pineapple Tidbits, Peach Halves, Fruit Cocktail, Dried cranberries &Prunes. The Sweet Escapades Social Media campaign has reached over 5 million people with 98% of audience being women and interested in making desserts at home.
As part of the campaign, Del Monte is also inspiring home bakers to take part in adessert making contest in association with ‘Home Bakers Guild’, a popular baking community with over 1.2L members. Inspired by the common love for baking, ‘Home Bakers Guild opens the platform for likeminded home and professional chefs. Del Monte Sweet Escapades contest has invited entries from the members of the group to share their unique recipes created with the help of Del Monte ingredients. Top 10 entries will be chosen by a special jury and the winners will be rewarded with goodies from Del Monte worth nearly 60k. The contest will conclude on30th December 2016.