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Disney+ Hotstar VIP launches multilingual campaign ahead of VIVO IPL

Shreoshree Chakrabarty March 30, 2021
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Ahead of the launch of the most celebrated cricket phenomenon, Vivo IPL, Disney+ Hotstar VIP airs an exciting new campaign – ‘Entertainment Ka All-Rounder’. The new digital films feature popular actors Ajay Devgn and Tamannaah Bhatia; each in a recognizable disguise, where they try to convince people to watch their soon-to-release works on the platform rather than just focusing on LIVE cricket action. The campaign is conceptualized by DDBMudra Group.

In the multilingual TVCs starring Ajay Devgn as Sudarshan and Tamannaah Bhatia as Manickam, both are shown in everyday office situations as they praise their work only to be informed of the platform’s expansive content offering. The quirky campaign signifies the fierce battle try to win the viewers’ attention that will be fought between the biggest superstars – on & off the cricket field.

Sidharth Shakdher, Executive Vice President and Chief Marketing Officer, Disney+ Hotstar said, “Disney+ Hotstar is the default digital platform for sports in India today, and this year, when India comes to us for Vivo IPL 2021, we will give them a no-holds-barred entertainment experience – Cricketainment in its truest form. Based on the insight that cricketainment is tantamount to having the best of both worlds, we wanted this campaign to reinforce that we are the only OTT brand that offers Vivo IPL 2021 and LIVE sports, along with the latest movies and original shows. And to drive home this message in a fun, memorable and entertaining way, we are launching our campaign ‘Entertainment Ka All-Rounder’ which breaks through the clutter by using never-seen-before avatars of Ajay Devgan and Tamannaah Bhatia”

All matches of Vivo IPL 2021 to go LIVE from 9th April 2021. It will be exclusively available to new and existing subscribers of Disney+ Hotstar VIP (INR 399/- for 12 months) and Disney+ Hotstar Premium (INR 1499/- for 12 months). The cricket fans will get to enjoy commentary in 8 different languages- – English, Hindi, Tamil, Telugu, Kannada, Bangla, Malayalam and an exclusive feed-in Marathi.

Disney+ Hotstar VIP will soon be telecasting the most anticipated titles of the year including mega-blockbuster films that will directly release on the platform (The Big Bull, Bhuj: The Pride of India), the best of global movies and shows (The Falcon and the Winter Soldier) dubbed in Hindi, Tamil and Telugu. The upcoming exclusive Hotstar Special shows in seven languages (Special Ops 1.5, Season 2 of Aarya) and much more that promise a full year of quality entertainment.

These ad-films air in 3 languages – Hindi, Tamil and Telugu and are available on the digital platforms Disney+ Hotstar VIP. 

Disney+ Hotstar VIP offers a unique entertainment experience to users with the best stories and LIVE sporting action coming together on a single platform. Viewers can enjoy mega-blockbuster films that directly release on the platform like the upcoming The Big Bull and Bhuj: The Pride of India, along with Laxmii, Lootcase and more, the best of global movies and shows dubbed in Hindi with an annual subscription of Disney+ Hotstar VIP.

Tamil and Telugu including latest animation films (Frozen 2, The Lion King), SuperHero (Avengers: End Game, Iron Man 3), kids favourite characters (Mickey Mouse, Doraemon), exclusive Hotstar Specials shows in seven languages like the hugely popular Criminal Justice: Behind Closed Doors1962: The War In the Hills, Special Ops, Aarya, The Legend of Hanuman, and much more!

Catch the TVC here: Entertainment Ka All-Rounder 

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