New year, new products, new campaigns – the party of 2022 seems to have only begun for DIZO, the first brand from the realme TechLife ecosystem. Recognized as an emerging and one of the fastest-growing brands, DIZO kick-started 2022 with a strikingly unique launch of its latest products, DIZO Watch R & DIZO Buds Z Pro. The brand collaborated with India’s first tutting dance crew, Tuttix Crew, to create an eye-grabbing experience for its audience.
The digital film, released on 5th January, showcases the Tuttix crew placing both products at the center of their art form. The launch video is different from usual product launches. It is short and crisp. It is entertaining and yet product focused.
Executed by White Rivers Media, the campaign has garnered overwhelming response across platforms.
Watch the video here
Highlighting this differentiated launch, Abhilash Panda, CEO, DIZO India said, “Creativity is at the cornerstone of DIZO’s approach to product development and marketing. And as one of India’s emerging wearables brand, we appreciate art in all forms. With this campaign, our priority was to make sure it’s different from what’s already out there. So, when team DIZO & White Rivers Media suggested Tuttix Crew and the concept, we knew this was it.”
“DIZO Watch 2 and DIZO Buds Z, our two most loved products, have been very well received in India. Our goal for DIZO Watch R is the same, especially in a market that’s been waiting for an AMOLED display and feature-rich smartwatch at a competitive price. As for DIZO Buds Z Pro, its evolved features are the perfect drivers to make it a perfect successor to its predecessors,” he further added.
Shrenik Gandhi, Co-Founder & Chief Executive Officer, White Rivers Media said, “Our journey with DIZO has always been the one to look forward to. The sheer power that the brand motto, ‘Be Different’ holds not only helps the brand to stand out with its product list but also allows us to think of ideas that come from a place of passion, disruption and impact – which aligns perfectly well with our motto.”
With previous campaigns like #ClichedDiwaliAds and now the Tutting campaign, DIZO wants to resonate as a Different, Genuine, Cool, Humorous and Surprising brand. With the tagline “Be Different”, the brand aims to break the clutter of tech similarities and offer solutions that are aligned to the needs of every different consumer. Through its singular mission, that is providing Smart TechLife For Every Different You, the brand encourages its consumers to be themselves, while it offers technology that complements their individuality and becomes an extension of their personalities.
DIZO believes in co-prosperity and being a young brand themselves, the brand is working towards encouraging and engaging with unique talents in the country. DIZO Talk is another initiative by DIZO, that brings to the forefront many personalities from various genres to talk about what they do and how they live, love and pursue their goals. The Tuttix crew will also debut and showcase their talent on the platform with the common idea to inspire and motivate DIZO friends and fans, called DIZO Squad, to stay focused towards their passion in life, and also learn a few things in the process.
Talking about the products, DIZO Watch R, features an impressive 1.3-inch Ultra-Sharp AMOLED Display, biggest AMOLED display and the slimmest body in its price segment, Always on Display, 550nits high brightness, 110+ sports modes, 150+ watch faces, 5ATM water-resistance, a 12-day battery life, DIZO App v2.0, health monitors and more.
While the smartwatch tells a tale of Display Reimagined, DIZO Buds Z Pro has been made to Hear The Difference. The pro version of its predecessor DIZO Buds Z, the earbuds come with features like Active Noise Cancellation up to 25dB, Natural Light Design, Transparency Mode, Quad-Mic (dual-mic in each earbud) ENC for Calls,10mm driver, Bass Boost+ Algorithm and 25-hour battery life among others.