Across India, Diwali is a time when even novice cooks attempt to make something in the kitchen. While shopping for ingredients could be intimidating at other grocery stores, Easyday Club makes the process fast, familiar and inclusive.
Kinnect – India’s foremost independent digital marketing agency – capitalised on this insight to create a heartwarming Diwali film for Easyday Club. This story revolves around one of the many close bonds that naturally develops between a customer and her ‘PadoskiDukaan’ – Easyday Club.
In an age where hypermarkets and supermarkets have replaced friendly neighbourhood grocers, Easyday Club manages to straddle the line between both. This film captures that essence perfectly, with the extremely relatable situation of a newly married woman at its epicentre. Through the story told, Easyday Club naturally becomes the first choice for an easy and memorable shopping experience – especially during the festive season.
Discussing this film, Dhananjay Sengupta, CEO at Small Formats Future Retail Limited said, “We are very excited to launch this film during the festive season to showcase how Easyday Club has become an integral part of the lives of our members. From understanding the nuances of our existing members to welcoming the new ones with open arms – this film captures the true essence of who we are”.
Speaking about this campaign, Chandni Shah, COO at Kinnect said, “Kinnect has always managed to strike a chord when it comes to creating resonant yet relevant content for the retail sector. With this film, our endeavour has been to really tap into quintessentially Indian feelings of family acceptance, belonging and festivity. I’m confident that the reach of this film on digital will be unparalleled”!
Watch the film here