Emami’s innovative new social drive – The #EkJhappiForMe Initiative

Emami's innovative new social drive - The #EkJhappiForMe Initiative

Emami’s well-known brand Boro Plus, launched their social initiative for the Boro Plus Body Lotion portfolio under the tag #EkJhappiForMe this Wednesday. This campaign emphasises the importance of appreciating the numerous small moment in our everyday lives. The campaign’s theme is self-love and the need to appreciate oneself and the small victories one achieves in life. The brand launched its social campaign on Instagram via Reels. With the growing need for good mental health, and in keeping with taking time out for self-appreciation from our busy lives, this campaign is very relevant and talks about the problems faced by today’s generation.

Shakti Mohan, a well-known dancer and choreographer, spearheaded the campaign. The celebrity took to Instagram reels for the #EkJhappiforme campaign and shared a short video about the importance of self-care and self-love. She also encouraged her fans to participate in this social initiative by sharing their self-love moments on Instagram Reels with the hashtag #EkJhappiforme and the Boro Plus Social Initiative audio.

Several well-known creators, including Roshni Walia, Vaishnavi Rao, Ishpreet Dang, and Kanika Mann, have also taken part in the socially beneficial initiative. Mad Influence and Emami have collaborated to deliver this beautiful and powerful message to society. Hundreds of users have also participated in this initiative, celebrating their small victories and appreciating themselves in support of the #EkJhappiForMe Initiative.

The Emami Group is an Indian multinational conglomerate company headquartered in Kolkata, India. The group trades under their tag name Himani. The company has seven manufacturing units across India and an overseas unit as well. The company caters to a number of categories in the personal care and healthcare segments and is a leading player in the FMCG space.

This one of a kind campaign was kickstarted by well-known choreographer Shakti Mohan on Instagram Reels. Watch the reel here.

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