ENO goes live with their new television campaign Gadbad Ko Mat Badhne Do

ENO goes live with their TVcampaign Gadbad Ko Mat Badhne Do

Eno, India’s largest OTC Antacid brand by GSK Consumer Healthcare goes live with its new TV campaign, further strengthening its Gadbad creative platform. Through Gadbad, Eno makes itself more accessible to audiences by playing back the most common way in which they speak about their stomach problems.

Eno has built its equity on the back of fast relief credentials, which is also the top category need. However, more than half of acidity sufferers prefer going for homes remedies as their first port of call. Despite this, 45% of home remedy users do not get immediate relief. ENO, as a market leader in the antacid space, takes on the task of category expansion by pivoting itself as the first and most efficacious antacid cure.

The story builds around a “Group Selfie” moment, something which finds resonance with everyone, critical for a mass brand like Eno. The brand reemphasises its 6-second speed credentials by showcasing how ENO brings you back to life fast, with a compelling story that resonates with the target audience.

Commenting on the new launch, Anurita Chopra, Head of Marketing, India Sub Continent, GSK Consumer Healthcare said, “As a leading brand, we have always ensured to stay ahead by creating innovative campaigns. With each year, we create brand stories that connect with audiences. Through this campaign, we’re rekindling the joyous moments of friends and family together, with food and Eno playing a central part in their fun times together. A simple selfie moment typifies a pop culture phenomenon that unifies social and age stratas.”

About GSK Consumer Healthcare:

GSK Consumer Healthcare in India is a leading fast-moving consumer healthcare company with over 500 employees in India and category-leading brands such as Sensodyne, Eno, Crocin and Otrivin. Its Mission Health program touches the lives of approximately 90,000 people by focusing on health and wellbeing with projects dedicated to neglected tropical diseases, dengue management, cleft and palate surgeries, and plastic waste management.

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