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Epson joins National Geographic in the launch of ‘Turn Down the Heat’

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To promote the protection of the world’s permafrost- the frozen ground beneath the polar regions of the earth, Epson has joined forces with National Geographic in its newly launched ‘Turn Down the Heat’ campaign.

Releasing over 950 billion tonnes of methane into the atmosphere, raising global sea levels, drastically changing ecologies have led scientists to predict the world’s permafrost will thaw entirely by 2100 and that resulted in the campaign. People can reduce their own impact of global warming, from homes to offices and other businesses and Epson and National Geographic together aim to raise awareness for the same.

Dr. Katey Walter Anthony oversees arctic observatories in Alaska and Russia to monitor the long-lasting impact of climate change and he will front ‘Turn Down the Heat’.   Her pioneering research into the protection of permafrost is featured in a series of videos, infographics and online content in collaboration with Epson and National Geographic and can be found at heatfree.epson.com.

Dr. Anthony commented: “The Arctic is literally melting before our eyes. We estimate that up to 10% of the projected global warming this century could come from thawing permafrost, and that affects the entire Earth. What happens in the Arctic does not stay in the Arctic. Our choices really do matter in work and in life. And when businesses and people make smart decisions about what technology we use, that will also make a positive difference for our environment.”

Numerous technologies in both businesses and homes consume significant volumes of energy on a daily basis and saving it is essential in the fight against global warming. Reducing environmental impact by using low energy and few replacement parts, Epson’s pioneering range of printers with Heat-Free Technology buck this trend.

Epson global president Yasunori Ogawa commented, “Sustainability is at the heart of everything we do at Epson, and we are committed to not only lowering our own environmental footprint but helping customers to do so too. We hope to make a difference in overcoming global environmental issues with our customers and business partners through our technologies.”

 

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