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Eros Now Unlocks the Essence of New Normal Festivity With #UnlockDilwaliDiwali Offer

MediaInfoline November 12, 2020

Festivals have become a challenging time in this pandemic as you long to meet and celebrate with your friends and family. With the biggest festival of the year, Diwali round the corner, the feeling of hopelessness is gripping everybody.

Amidst this, Eros Now has launched a unique campaign to make your Diwali little bearable.

The festive campaign named #UnlockDilwaliDiwali lets you enjoy unlimited music, movies, Eros originals and other things on a special Eros Now monthly subscription that gives you 100% cashback when you pay through Paytm

Commenting on the brand campaign, Ramakrishnan Laxman, Sr. VP- Marketing,Eros Now, said, “2020 has been a year where individuals bonded over watching online content at home and spending more quality time together. Our #UnlockDilwaliDiwalicampaign infuses the thought of celebrating Diwali uniquely. It illustrates how we can create memorable moments of joy and happiness with our loved ones even by staying indoors and binge-watching on our favorite movies and shows.”

The New Way of Festive Celebrations

That’s free of cost monthly subscription for this festive season. The 49 rupees subscription plan is valid for 30 days starting from November 12. 

Through this campaign the company is encouraging everyone to enjoy and celebrate the festivities with loved ones. The stress is on getting quality content at affordable prices which you can enjoy in this time of restrictive activities. The #UnlockDilwaliDiwali campaign sheds light on the new normal and spreads joy by encouraging families to spend this special occasion together indoors binge watching some of their most favorite movies along with their most favorite mithais!

Watch the film here

The plan was to showcase the essence of “new normal” celebrations with more intimate bonding with  family and friends. The #UnlockDilwaliDiwali video shows three generations of a family enjoying and bonding over Eros Now movies, music and original shows, making it a comfortable homely Diwali which you can celebrate from the comfort of your home. 

To further illustrate the ethos of Diwali, specially how it is depicted in Indian cinema, another video of the best moments of Diwali as depicted by the Bollywood stars in different films is also available on the Eros platform.


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