Eveready launches its latest TVC building on the idea – ‘Ise Brightest Kuch Nahi’


Leading manufacturer of batteries and lighting products, Eveready Industries India Limited (EIIL) announces the launch of its latest TV campaign for LED Bulbs touching on the thought of ‘Ise Brightest Kuch Nahi’. The 3 new TVCs have been conceptualised and created by its creative agency, Rediffusion Dentsu Young & Rubicam Pvt Ltd and has been directed by Pradeep Sarkar. The commercial also features its brand ambassador and renowned film actor Akshay Kumar. The TVC reiterates that LEDs by EIIL, a leader in innovation, are the brightest and the best and will continue to illuminate lives of all.

The core idea behind this communication is to reiterate the fact that when we comes to LED bulbs we have the ‘brightest LEDs’. We all experience emotions that brighten up our lives in many different ways. All the three TVCs showcase and identify three such precious emotions of happiness and joy with the end message that Eveready will continue to spread light and brightness in everyone’s life.

Speaking about the TVC, Mr. Partha Biswas, Vice President and Head Lighting Business, EIIL, stated, “Eveready has been a known and trusted leader with a ‘consumer first’ attitude. The campaign goes beyond simply reinforcing the fact that our LEDs are the brightest by integrating emotions that everyone can relate to. As a part of the TVC along with Akshay Kumar, we are establishing an emotional connect with our consumers and audiences.”

Mr. Anil Bajaj, Vice President MarketingEIIL, further added, “The message is conveyed in a very subtle manner and leaves back an important thought to ponder up – to brighten someone’s life by doing little things that may not be important to us. It portrays the many emotions that we go through during our lives and how our LEDs can accentuate it further. Eveready LEDs are a crucial part of our daily lives and plays an integral role in many subtle ways.”  

EIIL has always been a leader in innovation and has provided products to consumers which are way ahead than its competition. The LED segment too is no exception. With its state-of-the-art technology Eveready LED Bulbs now provide a light output of 120 Lumens per watt compared to ordinary LED Bulbs available. Consumers of Eveready can now purchase lower watt LEDs to get same amount of light output than an ordinary LED, thus making it more energy efficient as well.

EIIL recently launched a range of LED based tubelight battens, panels and downlights for indoor application and a range of products like street light and flood light for outdoor and industrial applications.

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