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Flamingo stars Hrithik Roshan in its new TVC

Madhushree Chakrabarty December 7, 2020

Ascent Meditech Ltd.’s flagship brand, Flamingo – An Aid for a New Life features Hrithik Roshan in its new TVC. The international campaign communicate the ideology of the brand ‘what you do, ultimately matters’ in the new normal. The storyline of the TVC revolves around the central offering of pain management solutions to various lifestyle problems by four of the brand’s top products, Knee Cap, Heat Belt, Anklet and Lumbar Sacro Belt. The 60 second advertisement, featuring Hrithik Roshan is now available on FB for sharing. Please find the link to the ad.

Flamingo offers a wide range of products for all age groups such as Cold Therapy, Heat Therapy. Heat Belt offers ultimate pain relief during joint pains and Cold Therapy product such as Cool Pack offers relief post injury and reduces swelling. The brand’s preventive care products like Regular & Premium Anklet and Regular & Premium Knee Cap. Knee Cap gives support to the knee and offers mild compression. Anklet is recommended in old age, sports injury, mild to moderate sprains & strains and edema. Another product of the brnad, Lumbar Sacro Belt offers uniform compression and provides support to the lower back and offering relief from pain and improving posture respectively.

Rajiv Mistry, Founder and Managing Director, Ascent Meditech Ltd., says, “when the going gets tough, the tough gets going – this saying holds true for Indians as well as for Ascent. While Indians have put up a brave face against all odds and have adapted to the New Normal, we, at Ascent, have supported Indians with the introduction of products, which are of absolute necessity, today. In line with the sudden change in consumer behavior and mindset, brand Flamingo has crafted its new campaign under the umbrella thought of ‘what you do, ultimately matters’. The communication in the new campaign is purposeful and leaves the consumer with a decision to make amongst an existing practice versus a sustainable solution, when encountered with pain.”


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