To strengthen its leadership position in the broadly and rapidly evolving fruit drink market, Indian brand Fresca launches its first campaign on digital and social platforms. Fresca Juices ropes in Bollywood actress Amrya Dastur and cricketer Shreyas Iyer as its first brand ambassador in the country.
In the new, 360 degrees integrated communication by Fresca Juices, the two icons will be seen in a fun-filled avatar. This would be on the sidelines when you need to grab the drink, whenever life gives you tough situations, to bring it back on track. It will be rolled out this summer further, with the two prominent faces, immersing the fans into #TheFrescaLife. It is for the first time that two celebrities from their respective fields will be showcased by brand communication.
Commenting on the association, Mr Akhil Gupta (MD, Fresca Juices)Fresca Juices said, “Introducing Shreyas & Amrya as new brand ambassador is a step towards accelerating our aggressive ambitionto be the no.1 in fruit drinks segment. The presence of Shreyas alongside Amrya will help us connect better with the consumers to take the brand to newer heights.”
Expressing his excitement on the association with Fresca JuiceIndian cricketer Shreyas Iyer stated, “I am thrilled to be associated with Fresca Juices as it not only brings forth memories but also personally connects with me even today. I look forward to taking the fun world of #TheFrescaLife to all my fans and invite them to be a part of this electrifying journey”
Further commenting on her association with Fresca Juice, Bollywood actress Amrya Dastur added, “I am excited to be associated with Fresca Juices as their first brand ambassador in the country. Fresca Juices is the drink that I truly relish and enjoy. I look forward to immersing myself once again into the magical world of Fresca Juices. I am happy to be a part of the brand’s endeavor to strike a chord with customers from every corner of the company look forward to taking the brand to novel heights”.
The TVC will be launched on 27th March 2021. The new brand ambassador shall be seen in a new avatar exquisitely capturing what the brand and the products embody.