The visionary leader in innovation and technology, Fujifilm India launched a festive ad campaign that celebrates the divine bond between siblings. The campaign signifies the significance of capturing moments with a device that would capture them perfectly, that are close to their hearts. The campaign focuses on siblings celebrating Bhai Dooj along with capturing the memories that will stay for a lifetime using the Fujifilm Instax – ‘the perfect gift for every occasion.’ The digital ad also showcases that by availing the affordable offers by Fujifilm India on the Instax special gift box. There is also a range of other products, with which the customers can make their Bhai Dooj a memorable one.
Fujifilm Instax – ‘the perfect gift for every occasion is based on the idea of ‘gifting instant memories’. The ad embodies a serving Indian Air Force pilot who visits her brother for Bhai Dooj and cherishes the memories they have created together. It also showcases the siblings’ bond, and how they support each other in realising their dreams.
The campaign drives the idea of togetherness and cherishing, capturing and celebrating those important moments when all of us come together and spend joyful time with each other. The film also highlights one of the unique features of Fujifilm Instax Mini, which is, creating lasting memories in a matter of minutes. The campaign truly represents what Fujifilm stands for i.e. “creating value through innovation”.
Commenting on the campaign, Mr. Arun Babu, Head of Electronic Imaging, Instax and Optical Device Divisions said, “Instax has been one of our most stylish and popular product offerings. With this ad campaign, we want everyone to bring out the spirit of Bhai Dooj and create memories with their loved ones, by cherishing, capturing, and celebrating small moments with Instax. We wanted to reward our loyal and enthusiastic customers with great deals on a product that brings moments to life, and offers a quick solution to the image printing conundrum.”