ITC’s Dermafique launches a brand film highlighting its Innovative Soleil Defense Range

Full light technology targets the 360° sun spectrum to help shield the skin

ITC Dermafique releases its new brand film highlighting its Innovative Soleil Defense Range. The film talks about the full light technology that forms the basis of the Soleil Defense, the suncare range.

The film builds conversation and educates consumers about Full light technology that targets the 360° sun spectrum. This in turn help shield the skin from the harmful effects of Infrared rays, visible light, and not just UVA and UVB. 

The film has been conceptualized and directed by Namita & Subir Consultancy.

An SPF 50 product for normal to oily skin, Dermafique Soleil Defense [All Matte] makes the skin feel non-oily and comes without any added fragrance as well. It also has a Gel-based formula with SPF 30 available for all skin types. Both these products offer light sensorial and are comfortable to wear even on a tropical day.

Dermafique has co-designed the product with the Dermatologists & Cellular Biologists with science at its core at ITC’s Life Sciences & Technology Centre. Designed with Indian skin needs in mind, its product portfolio is backed with an extensive understanding of skin sciences, with all its products clinically tested on Indian Skin.

Doctor Aparna Santhanam, Dermatologist, and Skin Expert – ITC Dermafique shares her thoughts on Full Light Technology – “Sunlight is made up of 4 different types of sun rays; UVB, UVA, Visible Light and Infrared Rays. While UVB & UVA account for only 5% of the sun spectrum, visible light & infrared rays form 95% of the same and our skin needs protection against each of these rays. Unfortunately, there has been a lack of knowledge and also the unavailability of the right product that targets not just UV Rays but 360° sun spectrum.
Sunscreens with the innovative Full Light Technology that targets the complete 360° Sun Spectrum is the apt solution to Suncare that is not only limited to protection from UVA & UVB rays but also from the solar aggression of visible light and infrared rays.
Light Weight gel-based formulations for all skin types can be worn comfortably under makeup as well – due to its unique formulation and matte finish, it leaves the skin feeling non-sticky. While most sunscreens tend to leave a greasy after effect, gel-based sunscreens make it easier to be worn in climates where the climate can be high in moisture and humid where sunscreens can feel uncomfortable. It is pertinent to wear sunscreen even while at home, 365 days a year – no matter the weather!  With the increase in screen time in today’s age, radiation from laptops can cause extensive skin damage as well. Hence, indoors or outdoors 360o Sun Protection is a must.”

Catch the ad film here.

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