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Gasofast is ready to govern the market this year

Madhushree Chakrabarty January 18, 2021

Gasofast is the subsidiary company of Mankind Pharma, which has set all the marketing strategies and rule the market in the year 2021. Gasofast is the only Ayurvedic antacid that comes with natural Ajwain and natural Jeera variants. The brand is aimed at establishing a stronger presence in the ongoing year.

Gasofast has seen 100% growth even amidst the unprecedented times of the previous year, 2020. The brand has continued investing in the antacids industry. The brand’s ambassadors Biswanath Basu, Brahmanandam, and Saurabh Shukla, bring credibility to the brand.

The brand is taking baby steps of success by utilizing the power of digital marketing for targeting. Through digital marketing, the brand can serve different creatives to different audiences on the basis of demographics and digital affinities. The brand is the only large brand to have a large pie of market share in the antacids industry and also the only company in the industry to have run innovative & successful digital campaigns.

Gasofast has partnered with digital food content channel, Gobble for its campaign that will run for three months. The campaign was focused on enhancing brand affinity, creating a different value proposition, and creating awareness among the customers.

On starting the New Year 2021, Joy Chatterjee, General Manager, Sales and Marketing, Mankind Pharma said, “The year 2020, Brand Gasofast has shown 100 percent growth in the pandemic situation and we want to make sure that we expand our business to attain maximum market share. We have planned a number of marketing activities to achieve the said objective for our brand.”

In the year 2021, the brand is planning to enrich its digital campaigns and soar the distribution to serve the maximum number of stores in the country.

Below are the various television commercials of Gasofast:

Gol Gappa Challenge, Thali Binge eat, Bhelpuri recipe, Veg Biryani recipe, and Spicy Samosa recipe.


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