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Gear up for more action with Reflex 2.O by Fastrack

MediaInfoline September 24, 2018
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Fastrack announced the launch of Reflex 2.O. The next generation Fastrack Reflex 2.0 Activity Tracker comes with all the features one could ask for! Priced at INR 1995, it comes in three colours that you can use to accentuate your athleisure, casual or party attire. Not only does it look uber cool in this cool grey & electric blue accent, further the TPU (Thermoplastic Polyurethane) strap ensures it gives you a snugfit while staying light on your wrist. It is a fitness band with smartwatch features. The band has Steps, Distance and Calorie Tracker, Sleep Tracker, Call & SMS Alerts, OLED Display, 10 Days Power Reserve, Vibration Alarm, Sedentary Reminder and is IPX6 Water Resistant. This band is compatible with both IOS and Android OS. It has a secure ‘Pin’ based pairing with your phone, for better protection.

Following the launch of Reflex 2.O, the brand went live with their latest digital film. Launched across television and digital platforms, the campaign shows how people react when they think they have lost their phones. And because phones are such a big part of our lives today, our whole world seems to fall apart when we think we’ve lost it. The commercial comically illustrates the anguish and pain people experience in these moments, making them feel like  complete and utter ‘losers’.

The Reflex 2.0 puts an end to their grief with its new Phone Finder feature that instantly locates your phone.

This quirky campaign manages to illustrate the benefit of this new feature while staying true to the brands personality and tone of voice.

Speaking about the idea behind the brand campaign for Reflex 2.O, Suparna Mitra, Chief Marketing Officer, Marketing said, “The mere thought of losing our phone sends all of us into a panic frenzy. And the perfect solution to this is Reflex 2.0’s phone finder feature. While the smart band has other new features, we thought this would be an interesting take to appeal to the growing number of smart wearable users of today.”

“In today’s world, an individual’s personality or appearance holds a lot of importance and everyone wants to maintain a certain image. This film shows how fumbling in search of things that you misplace, makes you look like a loser and that you can avoid it if you have a technological aid in your hand. Smart wearable technology is gaining rapid popularity among an increasing number of consumers globally. Reflex 2.0 is a product designed to cater to the needs of the new-age millennial who desires to keep up with the latest technology.” said Ayushman Chiranewala, Head Marketing, Fastrack.

Watch the commercial :  here

CAMPAIGN DETAILS:

 AGENCY: Mullen Lowe Lintas Group

Created by:
National Creative Director:
Rajesh Ramaswamy

Executive Creative Director: Shiv Parmeswaran

Senior Creative Director: Arjun Kumar

Senior Vice President and Head of Advertising – South: Hari Krishnan

Account Management: Sudhir Rajasekharan, Bhupender Agarwal, Pooja Selvaraj, Viditi Sharma

Planning: Padmapriya Muralidharan
Agency Producer:
Corcoise Films (Bhavin Gajria )

PR Agency: Adfactors PR

Exposure: TV and Digital 

PRODUCTION:

Production House: Corcoise Films
Director: Vishwesh Krishnamoorthy

Executive Producer: Cyrus

Producer: Bhavin Gajria

Director of Photography: Tanay Satam

Music: Gulraj Singh

Post Production Head: Ankur Patel

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