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‘Give love; Gift an Instant Camera’ campaign launched by Fujifilm India

Shreoshree Chakrabarty February 9, 2021

Fujifilm India Private Limited, on the occasion of Valentine’s Day has launched its digital campaign titled ‘Give love; Gift an Instant Camera’. Fujifilm is excited to begin the year with the second month of the year 2021 and celebrate the season of love.

To display love for loved ones, there is often stress among individuals to purchase the ultimate gift. This campaign launched by Fujifilm will address the confusion among consumers to purchase the perfect gift for even loving members of family and friends and not just for partners.

Like relationship between couples, two sisters, friends, son and mother, siblings, daughter, etc., each one of us should celebrate unconditional love with all our near and dear ones. This is what the digital brand campaign emphasizes. Fujifilm has focused on depicting real-life situations across relationships, in all the 6 short films. For example, in one of the films displays a girl who is seen waiting for someone and hopes that he/she is a loved one. Later, she finds a magnificent and bright Instax camera she received in a box packed with love. This brings a huge smile on her face. She sees her elder sister standing in front after so many years of staying apart and this gift was given by her. Both of the sisters come together to take a selfie and express their love for each other and thus the film ends.

Speaking on the campaign, Mr. Kunal Girotra, National Business Manager, Instax Division, Fujifilm India says“The series of films in the brand campaign celebrates and captures the true essence of love. With ‘Give love; Gift an Instant Camera, we wanted to depict the scenarios which most of us witness in our day to day life and encourage millions of hearts to spread the same love with our range of instant cameras. We are delighted to create and share the love not only among couples this season of love but also across other significant relationships.”

The brand is launching one digital film on each of the days like Rose Day, Hug Day, Chocolate Day, etc. during this week, to build and create excitement for the Valentine’s Day. Across all their digital platforms like InstagramFacebook and YouTube, the brand is running these digital campaigns.

Here are some of the videos of the campaign.

Give the ‘Perfect gift of love to your loved one’ and let us follow the sentimental route this Valentine’s Day by gifting them from the Fujifilm range of Instax cameras and accessories.


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