Godrej Security Solutions celebrates Father’s Day with #BaapBaapHotaHai campaign
Godrej Security Solutions launched its BaapBaapHotaHai campaign – an offbeat and humorous campaign that highlights the relationship between a witty father and a teenage son.
Conceptualized by the leading creative agency, JWT, the video shows a teenage son asking his father for money to go out with his friend. In response, the father responds with a quick-manoeuvre using ‘Goldilocks’ to turn down his son’s request, that leaves us amused. The campaign concludes with a message that behind every smart son, there is a smarter father.
Mehernosh Pithawalla Vice President and Global Head – Marketing, Sales & Innovation, Godrej Security Solutions said, “Humour is a great connect, and this video is about celebrating the witty side of fathers. The #BaapBaapHotaHai campaign is our effort to portray the relationship between new-age father and son; the father is tech savvy and uses Goldilocks and demonstrates who is the ultimate boss in the household. There couldn’t be a better day to celebrate this bond than Father’s Day.”
Goldilocks, India’s first smart digi-locker is perfect for storing daily valuables like keys, credit cards, watches, glasses, wallet, etc. It secures your daily-used precious things and ensures peace of mind.
Watch the video : here