Goodknight assures 4 dot mosquito protection for kids in new digital film
Goodknight has come up with a new digital film for the revolutionary personal mosquito repellent, Goodknight Fabric Roll-On that is made with natural ingredients. As restrictions ease and children begin venturing outdoors again and how they need protection from mosquitoes outdoors along with precautions of post-COVID world. With the application of just 4 dots on clothes, Goodknight Fabric Roll-On provides instant and effective protection for up to 8 hours.
The film opens with a young girl getting ready to go play outdoors and upon concerns of her grandfather about social distancing norms, she pacifies him that she and her friends will take all due precautions and shares her plans. The girl grows unsure about what to do when she was questioned further by her grandfather about her safety against the danger of mosquitoes outside causing Dengue and Malaria. At this, the girl’s mother steps in reassuring everyone by applying 4 dots of Goodknight Fabric Roll-On on her clothing. Ensuring safety and uninterrupted playtime creates a ring of protection. While her family is also reassured of her safety with Goodknight Fabric Roll-on’s protection, the film concludes with the girl being fully prepared to step-out. Wunderman Thompson Mumbai has conceptualized the film.
Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said, “As normalcy is returning, kids have started to go out to play with all necessary precautions of masks, sanitisers etc. Parents have also said that kids are also more aware and responsible about the situation when they step out. However, the threat is not just about COVID; it is about any disease that you can be exposed to when you are playing outside, particularly mosquito-borne diseases during this season change. Through this digital film, we want to position Goodknight Fabric Roll-on as a must-have precaution and reiterate it is to be used before sending kids out so that they safe from mosquitoes. Just like it is important to use a mask and sanitiser outdoors, it is also important to use Fabric Roll-on against the threat of mosquitoes and mosquito-borne diseases.”
Steve Priya, VPs and Executive Creative Directors at Wunderman Thompson Mumbai said, “There is no one happier than children, that the world is returning back to normalcy. Kids everywhere are thrilled that they can finally step out and play once again. Of course, moms are being extra careful by making sure that kids wear masks, carry hand sanitisers and maintain social distancing. But to be fully protected outside, it’s equally important to maintain social distancing even from mosquitoes that spread dengue and malaria. We want to make using Goodknight Fabric Roll-On an essential habit, so kids can always step out and play truly fearlessly!”
100% natural active ingredients make the Goodknight Fabric Roll-On. Through the easy application of its 4 dots on clothes, it offers a revolutionary way to keep mosquitoes away. Goodknight Fabric Roll-On protects from all kinds of mosquitoes and is paediatrician certified as baby safe. It prevents from mosquitoes including those spreading dengue, malaria and chikungunya.
Watch the film here.