Greenply launches its short film ‘The Table’ as a part of its festive campaign

The Table stars Zarina Wahab and Dhritiman Chatterjee in the lead

With over 30 years of experience in manufacturing a comprehensive range of plywood, flush doors, decorative veneers, and other allied products, India’s largest interior eco-friendly infrastructure company, Greenply Industries Limited has launched a short film ‘The Table’ as a part of its festive campaign. The short film stars Zarina Wahab and Dhritiman Chatterjee in the lead. The hashtag of the campaign is #YahanRishteBasteHain. The film showcases the emotional connection of a mother with a table at her home and how the table becomes the fulcrum of a family reunion during a festive occasion.

A piece of furniture is just not a piece of furniture. A dining table is the centre of family bonding. A bed is a central piece of a bedroom where love flourishes. A study table is a bitter-sweet relation between siblings. Furniture sees the growth, the shift of generations as they are a part of a family. We keep hosting Diwali dinner on the same dining table year after year which shows the longevity and the persistent presence of that piece of furniture. A piece of furniture just doesn’t remain a piece of furniture.

The film centres around the relationship of a mother and her emotions with a dining table that has been there in her family for years. The table has seen the growth of their family from a couple to a family to now grandparents. The table symbolizes the feelings of a mother. The mother keeps reminiscing about the moments, as to how the table slowly becomes ‘full’ of their expanding family.

Talking about this campaign, Mr Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd said “Greenply is a brand that has care at its core. The brand acts as a fulcrum of activities in a family. With its durability and quality as core promise, the brand remains with the family for the longest period and slowly becomes the part of a family than just a piece of a furniture. Through this campaign, we want to connect emotionally with our audience and bring out the role which our brand plays in the consumers’ life.”

The promotions of the campaign will be led through digital platforms. Through this campaign, Greenply is looking to establish a deeper connection with the audience.

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