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Haier India launches a campaign named Scientist Vs Consumer

Madhushree Chakrabarty April 19, 2021

The global leader in Home Appliances & Consumer Electronics, Haier launches its latest television commercial campaign Scientist Vs Consumer to introduce the new range of Magic Convertible Big Bottom Mounted Refrigerators. The special feature of this new range of refrigerators is the Magic Convertible feature in its BMR range that equips the consumer with 14 modes to execute precise temperature control from +9⁰ C to -24⁰ C to store a wide variety of food items at a favorable temperature.

Scientist Vs Consumer highlights the electronics brand’s consistent improvisation to ensure optimal health for its customers through the latest innovations. The campaign has been conceptualized and created with Famous Innovations and will be premiered from April 17, 2021, across all leading TV channels of every genre such as entertainment, news, general, sports, news, movies, etc. The 360-degree marketing strategy campaign will also be promoted through online and print media.

Commenting on the campaign, Mr. Satish NS, Senior VP, Sales and Marketing, Haier Appliances India said, “At Haier India, we always believe in keeping innovation and creativity at the forefront as we think on behalf of our consumers and our vision is to constantly delight them. This new TVC captures the light-heartedness of the sometimes-unsolicited advice that consumers receive. With our industry-first innovation, we wanted to keep it simple by making advanced technology easy to operate for the everyday consumer – just at the turn of a knob. With this campaign, we want to ensure that consumers eat healthy, nutritious food, no matter what the outside temperature is and our new range of the Big Bottom Mounted Refrigerators delivers them that and more.”

Talking about the new TVC, Mr. Raj Kamble, Founder & CCO, Famous Innovation said, “The idea we have is that today’s homemaker is smarter and always up-to-date with the latest technology for their homes. The campaign raises the question of why ice cream, chicken, and fish should be stored at the same temperature. Haier’s new 14-in-1 Magic Convertible is created keeping in mind that every product deserves the right temperature.”


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