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Haier India launches new TVC for their UVClean Pro Air Conditioner

Madhushree Chakrabarty April 13, 2021
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Haier India launches a new television commercial for its recently launched product UVClean Pro Air Conditioner {HSU18F-UVSW4B (INV)}. The new TVC is titled as ‘Mushkil Vs Aasaan’ highlighting Haier’s continuous journey towards a healthier environment.

The TVC has been created and conceptualized with Zero  Creative Solutions. The TVC has been distributed across every leading TV channel and genres like general entertainment, movies, news, etc.

The TVC beautifully highlights the features of its new range of UVClean Pro Air Conditioner. One of the biggest features of the AC is Self-Clean Technology along with UVC Sterilization which lets the consumers breathe in clean and virus-free air. It also has built-in LED UV light where the AC kills the airborne hazards when the air circulates from the air inlet and leads to delivering healthy air.

Commenting on the initiative, Mr. Satish NS, Senior VP, Sales and Marketing, Haier Appliances India said, “Innovation and creativity have always been part of Haier’s DNA and it reflects in our campaigns. The idea behind this TVC is to establish a unique connection with our consumers and highlight the importance of clean air inside homes especially in these challenging times of the pandemic. Health behind doors has become a crucial matter and all our consumers are striving to choose products that help them stay healthy. Our latest range of inverter ACs is packed with such latest innovations that ensure clean and healthy air inside our customer’s homes.”

Talking about the new TVC, Mr. Kumar Subramaniam, Director, Zero Zero Creative Solutions Pvt. Ltd said, “Our advertising campaign builds on the clean air legacy of Haier ACs and its particular relevance in these times. The campaign takes off on the insight that people go to extraordinary lengths to keep their lungs healthy. And some of the things that they do in their attempts to keep breathing healthy air sometimes border on the farcical. Our ads dramatize this in a way that would resonate strongly with consumers.”

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