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Hamdard Laboratories’ Joshina can defeat Mr Sardi Zukham

Madhushree Chakrabarty October 29, 2020

Hamdard Laboratories’ Joshina, in its new ad campaign, fights several symptoms of flu and defeats Mr. Sardi Zukham with its mantra ‘Sardi se phle hi Sardi ka tod’. The ad shows how Joshina saves individuals suffering from common cold, cough, sore throat and fever, amidst the COVID19 pandemic. Its recreates 2016’s personification of Mr Sardi Zukham.

Hamdard Laboratories will utilize the campaign in Digital platforms, POS, Radio, etc to engage with their target audience, and it will be further expanded through print media.

Commenting on the launch of Joshina’s latest marketing campaign, Ms Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division), said, “A nagging cough and cold can ruin anybody’s day by making them feel sluggish and irritable. Joshina is a time-tested product that fights the first signs of cough and cold. It also provides relief to itching throat. In times like today, it is worth treating the body with natural ingredients. Joshina is an amazing product for respiratory health and is known for its preventive power. Joshina can be consumed by people of all age groups without any apprehension regarding its side effects.”

Mr Pranav Sharma, Creative Head, said, “Sardi,- cough & cold is like an unwanted guest which comes visiting every year and stays in our body leaves us exhausted! However, with Covid-19, a regular cold is also viewed suspiciously. Even a mild cough and cold today is viewedas a symptom of something bigger, thus raising the antenna for doubt and suspicion. Joshina is a perfect cure to kills sardi in the bud stage .The film is treated like a suspense thriller. Sardi is personified. We have tried to make it relevant in the current scenario and highlighted the product efficacy story.”

Joshina is a formulation of natural ingredients that acts as a preventive treatment against cold and cough. The ingredients comprises of Amlatas, Mulethi, Tulsi, Unnab and Saplstan, etc. The concoction should be consumed with water as and when any flu like symptoms occur.


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