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HDFC Bank is back with influencer campaign Festive Treats 2.0

Madhushree Chakrabarty December 7, 2020
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HDFC Bank has returned with its popular festive campaign, HDFC Bank Festive Treats 2.0 with this time bigger and better. The digital creative and social media agency for HDFC Bank, Kinnect brought back this campaign with another fresh influencer burst campaign. 

While comparing to the year 2020, the fesitive season was like a light at the end of a tunnel. While most of the consumers are staying at home and getting themselves adjusted to the new normal, there was a lot of demand for shopping. Based on this statistics, HDFC Bank has launched Festive Treats 2.0 with a tagline of ‘Now All Is Possible’, along with their 1,000+ offers on Cards, Easy EMI and Loans. As a part of the offering, the consumers can not only buy products showcased in influencers’ stories, but can also opt for Easy EMIs and loans for buying dream bikes, new gadgets, cars and homes. 

Post links of the notable influencers are provided below:

Ali Fazal

R, Madhavan

Radhika Apte

Yami Gautam

Collaborating with trendsetters across fashion, lifestyle, beauty, entertainment and tech segments on Instagram, Kinnect took into account which brands the influencers were promoting this festive season. Once the other brand stories were live, they got influencers to immediately post the HDFC Bank offer for that particular brand. The idea was to add a Festive Treats ad, to every other brand ad. The influencers further highlighted that ‘Now All Is Possible with HDFC Bank’ since there are so many offers and other shopping deals as part of this year’s HDFC Bank Festive Treats.

The campaign recorded 20 million impressions and more than 1 million engagements in just 48 hours.

Chandni Shah, COO – Kinnect said, “Marketing during the festive season is a cluttered space. The consumers have myriad offers to choose from and often find it difficult to make decisions. With HDFC Bank Festive Treats 2.0, we wanted to personalise promotions and make the decision-making process simple and intuitive for the consumer. We not only did want to make this experience better but also take it a notch higher through a clever takeover on Instagram leveraging influencers.”

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