Hero Lectro E-cycles Unveils a New, Groovy Anthem ‘Want it, Flaunt it’
a division of Hero Cycles, Hero Lectro E-cycles launched a musical call to the youth to flaunt off their choices with trendy and sustainable e-cycles on the occasion of World Bicycle Day. #WantItToFlauntIt is a jazzy brand anthem — that plays into the zing and energy of the youth, that comprises a lion’s share of Lectro’s customer base.
The buoyant and spirited lyrics like “… I want what I want, I like what I got, I got what I want, I flaunt it a lot…” reflects how the consumers are making a conscious choice to stay smart & updated, and are also not afraid to flaunt them. The creative use of artistic masterpieces such as Renaissance Art God Leonardo da Vinci’s Mona Lisa from the 16thCentury and 19th Century Norwegian Expressionist artist Edvard Munch’s The Scream, the brand anthem makes a case for breaking stereotypes and assert one’s choice, for standing true to their passions and beliefs.
Talking about the campaign, Mr. Aditya Munjal, CEO, Hero Lectro, said – “The main idea behind this initiative is to celebrate the spirit of cycling. This anthem is an ode to the young & passionate cyclists out there who are not only clear about the choices they make but also why they make them. We chose the occasion of World Bicycle Day to spread awareness about E-cycles as a category and start a dialogue with the youth who don’t believe in what’s being handed down to them but rather challenge the Status Quo. Hero Lectro as a brand aims to revolutionize the personal transportation industry and E-cycles are fun, environment-friendly and the ideal way to go about it.”
Hero Lectro is the E cycle brand of Hero Cycles and has the widest e-cycles portfolio in India’s organized market, spanning 14 variants across multiple utilities including products with and without gears.