Hershey creates ‘HER-SHE’ campaign celebrating women leaders
The leading global snacking giant and the largest producer of quality chocolates in North America, The Hershey Company’s Hershey India Pvt Ltd. part on the occasion of International Women’s Day, has created an innovative and very relevant ‘HER-SHE’ campaign for its brand of iconic Hershey’s chocolate bars. Hershey India is celebrating unsung women achievers from various walks of life, through this campaign. Phenomenal women leaders such as Falguni Vasavada, Kriti Bharti, Sairee Chahal and Roxanne Davur have been connected by the organization for the collaboration. These women leaders’ body of work and achievements have been custom illustrated on Hershey’s chocolate bars by accomplished women illustrators. The list of illustrators includes renowned names such as Anushri Saraogi, Maanvi Kapur, Anandhi Kumar and Surabhi Banerjee respectively. The women achievers will be presented with packs celebrating womanhood by Hershey India. These specially created wrapper designs will encourage women from across the nation to come forward and share their amazing stories. Also, the wrappers will be revealed through a digital campaign.
With the relevant context of International Women’s Day, the innovative idea stems from using the letters from the brand name itself – HER and SHE. These letters will be the only letters highlighted on the front of the pack that draws attention to the inspirational women from diverse fields featured on the designs. The outstanding work that they have done is showcased in the new designs.
Expressing his appreciation towards the contribution of these leaders and women within the society, Mr. Herjit Bhalla, Vice President, India and AEMEA at The Hershey Company said, “With the HER-SHE campaign, we at Hershey India are taking a step forward to celebrate some of the brave, intelligent and revolutionary women who displayed excellence in the face of insurmountable odds. This campaign for Hershey’s chocolate bars is a small token of our appreciation to encourage a journey towards positive change and celebrate these women leaders, because their stories need to be known.”
Hershey has always been encouraging gender diversity. In every way, The Hershey Company has undertaken various initiatives to nurture diversity within the organization. Hershey India will be inviting other female participants as well, through this campaign to share their illustrations on social media using the hashtags #HerShe. A global campaign launched in Brazil last year has given birth to this campaign which is an extension.