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Himalaya Quista PRO Partners with “WAR” for a Co-Branded Campaign

MediaInfoline October 1, 2019
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The Himalaya Drug Company partners with “War”, the most-awaited and biggest action entertainer that Bollywood has ever produced, starring the best action superstars of India, Hrithik Roshan and Tiger Shroff, as a promotional partner for its whey protein brand, Quista PRO.

By associating with War featuring these incredible action stars, the brand is bringing alive the power of strength, stamina, and endurance to the audience. Through the co-branded promotional video, Himalaya Quista PRO aims to further encourage viewers to handle everyday ‘Wars’ like ‘Pros’ and emerge as winners. In the movie also, both the stars will be seen pushing their limits to pull off never-seen-before action stunts to entertain the audience and showcase “survival of the fittest” in its true sense!

Himalaya Quista PRO is manufactured to meet the needs of fitness enthusiasts. The power-packed advanced whey formula comes with the combination of naturally rich amino acids, a blend of 3 forms of whey (WPC, WPI, WPH), and traditional botanical ingredients like Ashvagandha, Hadjod, and Pomegranate, thus providing optimal benefits for overall fitness.

“Himalaya Quista PRO is extremely happy to associate with Yash Raj Films as a promotional partner for the movie, WAR. With everyone getting increasingly health conscious these days, fitness among people has been on a rising curve in India. Our latest proposition, “Himalaya Quista PRO, Powering the Stars of War!” brings to life a unique combination of wellness and strength to fight the toughest battles with the strongest muscles. With both Hrithik and Tiger being fitness enthusiasts, they perfectly fit and symbolize our brand’s vision. Quista PRO provides a balanced blend of high-quality proteins and nutrients to regular fitness enthusiasts and individuals with a healthy and active lifestyle,” said Mr. Philipe Haydon, CEO, The Himalaya Drug Company.

Commenting on the association, Mr. Jayesh Kishanchandani, Associate Vice-President, Talent & Brand Partnerships – Yash Raj Films, said, “We are glad to have partnered with Himalaya Quista PRO to promote our upcoming action movie, War, as the overarching visuals and theme of the film fits seamlessly with Quista PRO’s concept of being fit and ready for challenges. We are looking forward to the response to the co-branded promotion campaign from the audience and hope our film receives love and appreciation and the heroes will be able to encourage more people to achieve their target of overall fitness and well-being.”

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