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Himalaya’s new Anti-Hair Fall Shampoo TVC

MediaInfoline April 26, 2017

The Himalaya Drug Company, India’s leading home grown Wellness brand, recently launched a new TVC for their Anti-Hair fall shampoo that promises to be an ideal solution for hair fall.

Women sometime, even after trying all sorts of home remedies and expensive treatments, are unable a find a right solution to their hair fall problem. They are confused about which product would work best on their hair type and are unsure about trying out different products as they fear that this may aggravate their hair fall. Himalaya’s latest TVC captures this realistic struggle that the protagonist goes through before finding an ideal solution in Himalaya Anti-Hair Fall Shampoo. Enriched with the goodness of Bhringaraj, a time-tested herb for hair, the shampoo helps her to solve her hair fall concerns and achieve healthy and nourished hair.

“Shampoos have one of the highest penetration levels with 93% (U+R) across product categories in India, therefore, for brands it is imperative to have a strong differentiation. This category is also a highly cluttered category which drives brands to keep innovating to stay ahead of the curve. Over the years, Himalaya has successfully gained the trust of consumers by providing them natural, effective and long lasting offerings. Increased pollution and high stress levels have contributed to a rise in conditions like hair fall.  Our product is formulated with the power of herbs that offer a mild yet effective solution to hair fall.” said Ramarao Dhamija, General Manager- Marketing, Consumer Products Division,The Himalaya Drug Company

Sarfraz Rumane, Marketing Manager, Hair Care& Premium Skin Care, The Himalaya Drug Company said, “At Himalaya, we are committed to bringing the best of nature through our products. Our Anti Hair Fall shampoo is enriched with the right herbal ingredients that address hair fall by nourishing and strengthening hair.Through the TVC, we want to reach out to girls who are looking for a solution to their hair troubles and provide them with naturally good looking hair.”

Ravikumar, Senior Creative Director, Soho Square, said, Today, hair fall has become a common phenomenon. The protagonist of our story is no different. Just that, she didn’t want to give up on hair fall, like any other girl, she also tried different things to overcome this issue – be it browsing through the internet, trying different home remedies, parlour treatments etc. But then she realizes that the real solution lies in Himalaya Anti-Hair Fall Shampoo. This campaign is addressing girls who are going through these issues in the most relatable and believable manner.”

Campaign details:

  • Creative Agency: Soho Square, Bangalore
  • Creative Director: C. Ravikumar
  • Production House: Classic Films
  • Director for the film: Mintoo Singh
  • Language: Hindi
  • Duration: 46 seconds

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