Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia and committed to driving financial inclusion in India, has launched its festive campaign #UjjwalKaroFestival. Launched around the festival season, #UjjwalKaroFestival is conceptualised to brighten the festivities for every consumer by making shopping for their loved ones easy and affordable. Customers can now buy their favourite products on Flipkart, Myntra, Makemytrip, Titan and other 100+ online platforms on easy EMIs with Home Credit Ujjwal (EMI) Card and be rewarded with cashback on their purchases. They can also avail exciting offers while shopping at Home Credit partner stores as well.
After two years of COVID, as a nation, we are heading into COVID free restrictions. Home Credit’s Ujjwal Karo Festival campaign is an attempt to put family and their desires at center, recognizing that the real magic of the festival is connecting with one another. As the campaign name suggests, Ujjwal Karo Festival means light up your festival as Ujjwal stands for Prosperity. The campaign elaborates the happiness journey that all family members go through post availing Home Credit’s Ujjwal (EMI) Card benefits.
Boosting the consumer sentiment and adding to the fervour of the upcoming festive season, the campaign dwells upon the benefits of Home Credit’s Ujjwal (EMI) Card that offers a spunk to the festivity celebrations. The campaign allows financing on both online and offline platforms with product categories widening beyond consumer durables, like fashion, travel, jewellery etc.
Commenting on the launch of the festive campaign, Mr. Vivek Kumar Sinha, Chief Marketing Officer, Home Credit India, said,“We have observed a huge change in consumer buying habits over these last two years with brands investing in partnerships to boost up the festive spirit. We are quite optimistic that our #UjjwalKaroFestival campaign will enable today’s customer in fulfilling the desires and aspirations of every family member. Conceptualised with an aim to bring a smile to the customers by addressing their financial needs through giving them access to some of the best deals through online and offline platforms across product variants, we hope to add the extra touch of warmth and happiness for every customer this festive season”
The campaign is live across digital platforms including Home Credit’s social media channels such as Facebook, Twitter, LinkedIn, YouTube, and OTT platforms like Disney Hotstar, DailyHunt, MX Player, SonyLIV highlighting the company’s customer-centricity to enable and inspire consumers towards optimism for life.
With an objective to make this Diwali special, the campaign showcases the unique blend of various precious moments that everyone enjoys and looks forward to. It is created by Publicis Communication with an overarching objective to engage the audience by rolling out special festive offers and customer-friendly finance schemes. The campaign video link – #UjjwalKaroFestival