Hyper Connect Asia launches new film for Kotak MF titled #ItneSeKyaHoga to celebrate Diwali

Hyper Connect Asia creates a new digital ad film for Kotak MF titled #ItneSeKyaHoga to celebrate the spirit of Diwali

Hyper Connect Asia, one of India’s leading digital marketing agencies, creates a new digital ad film for Kotak MF titled #ItneSeKyaHoga to celebrate the spirit of Diwali.

Titled as #ItneSeKyaHoga, Kotak MF’s new Diwali film showcases a very interesting analogy of the power of compounding and food wastage.

The film’s protagonist Granny beautifully narrates the power of compounding to her grandson who wastes food thinking #ItneSeKyaHoga… Granny picks up this opportunity to teach him how little steps can lead to big returns in the future similar to SIP where even a Rs 500 can turn into your big dream into reality by the power the compounding.

Watch the ad film here.

Commenting on the film Kiran Khadke, Co-Founder & Creative Head said that, “SIP is such powerful & interesting way of investing, we can learn so many things from it, taking small steps to a bigger dream, power of compounding, discipline and so on. We just picked one such insight to explain the power of SIP with the analogy of food wastage, which heightens during the festive season. Thus, celebrating Diwali in a sensible and sustainable way.”


The Digital Film was conceived by Hyper Connect Asia.

Creative Team – Kiran Khadke, Co-Founder and Creative Head

Neh Rathi, ECD; Crisanta Mascarenhas, ACD

Account Management – Kartik Nikam, CSD; Ajinkya Bagul, Account Director; Robert Banerjee, Sr Account Manager


Hyper Connect Asia is a leading strategy agency for the digital age, started by Ankur Pujari and Kiran Khadke in the year 2018. Headquartered in Mumbai and offices in Delhi & Singapore, the agency offers services in the fields of business consulting, D2C brand stewardship, brand strategy, digital and social marketing, data analytics, UI-UX design and video production.

The agency’s first major break-through was managing Delhi Police’s social media account and from there they have been constantly creating strategy-driven communications for brands like Tata Sky Broadband, Mahindra Holidays & Resorts, Kotak Mutual Fund, D2C brand for Marico, Points for People by Tata Trusts, Government of Maharashtra, ICICI Bank, SodaBottleOpenerWala and 2 large consulting companies.

The 40-member passionate team at Hyper Connect is weaved with the common thread of “Clarity of Power” and as a collective, they create work that works for the clients.

Leave a Reply

Your email address will not be published. Required fields are marked *

5 × 4 =