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IBD conceptualizes an emotive yet elegant digital campaigns, the SYSKA way

MediaInfoline February 14, 2018

IBD, a Percept Company has been entrusted with the strategic and creative duties of SYSKA LED, leading LED Lighting Solutions Company in India. They have rolled out a digital marketing campaign for the brand.

SYSKA LED Lights have become a pioneer in providing international quality lightning solutions to lakhs of users all over India. Using high-end technology and smart innovation techniques, the brand has now established itself as one of the top 10 lightning brands in India. Lightning years ahead with its advanced, energy-efficient and durable characteristics, every LED light designed by SYSKA LED is crafted to meet global standards and class. Almost all products are UL certified bearing LM 79 test report and are priced fairly, offering 2 years of warranty. SYSKA LED with its smart technology and cost-effective products hopes to shift the base of hungry conventional and CFL lighting to LED, a process which will help light years ahead.

The key objective behind the conceptualization of this digital campaign was to showcase and spread awareness of love in the form of LED lights. The brand focuses the root of digital to convey the message strongly among digital audience who spend most of the time on social media and other digital platforms. The brand expresses an emotional angle through LED lights and celebrates the love of light, the SYSKA way.

The creative script aims not just about romantic love; it celebrates all forms of love. Syska LED plugged into this emotion with a sweet, heartfelt film that turned the spotlight on the abiding bond between two old friends who have stood by each other through the years. Promoted via #LightOfLove, you can find this film winning hearts and evoking both a smile and a tear on YouTube.

Commenting on the new SYSKA LED’s digital campaign, Mr. Rahul Gupta, Managing Director, IBD said, “This campaign will entail the contribution of digital in a maximum way as its role is increasing significantly among the Indian audience of today. For this year’s Valentine’s Day campaign, the brand will integrate with social media platforms like Facebook, Instagram, Twitter and on their YouTube channel; all with an aim to reach out to its potential target audience for this campaign. Our current endeavor is not just about romantic love but to spread the Light of Love among all and drive the message strongly through LED lights of SYSKA.”

The digital campaign will be launched on 14 February 2018. Watch out the video:here



Creative team: IBD INDIA PVT.LTD

Account management: IBD INDIA PVT.LTD

Production house: PURPLE PICTURES

Director (film): PRAVIN DANKE

Director of photography (DOP): PRAVIN DANKE


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