India on the Run with PUMA
The Fastest Global sportswear brand in the World, PUMA, is on a mission to make India fitter. A video featuring cricket ace Virat Kohli and national team striker Robin Singh shows PUMA’s most recent innovation story NETFIT – a unique customizable lacing system offering infinite performance and style options in one shoe.
As part of its multi-faceted campaign ‘#LacedUp’, PUMA has pursued unconventional means of advertising and marketing. The first leg of the campaign saw iconic locations across India laced up – MG Road boulevard in Bengaluru, Carter Road in Mumbai, and Connaught Place in New Delhi – generating a lot of buzz and excitement on social media. To further promote the campaign, PUMA athletes Virat Kohli, and Robin Singh have come together in a video to showcase the myriad lacing styles of NETFIT.
Sharing her thoughts on the video, Debosmita Majumder, Head of Marketing, PUMA India commented, “Every individual has a signature running style that requires a unique fitting shoe to complement it. The video highlights the infinite lacing styles of NETFIT technology that allows users to tailor the perfect fit while being high on style. Runners can create their very own lacing style, customized to the way they see fit. With the countless lacing styles offered by NETFIT technology, there’s nothing stopping a runner from achieving the optimum level of performance. Like Virat Kohli and Robin Singh, let’s lace up and start running!”
The video has been created in association with DDB Mudra. Commenting on the campaign, Ranji J. Cherian, President and Managing Partner, DDB Mudra South said, “The NETFIT video speaks to every runner while showcasing the uniqueness of the product and celebrating Virat Kohli’s athleticism. It brings the brand and the sport of running together in a way that is true to the essence of spontaneity that is PUMA.”
PUMA brand ambassador and Indian cricket captain, Virat Kohli said “I love to train, and I train hard to ensure that my performance remains unmatched. My training involves a combination of strength training, endurance and flexibility drills; and the right fitting shoe plays a vital role in this process. PUMA’s NETFIT Technology allows me to get creative while I lace up and gives me the perfect fit, customized to my training needs. My personal lacing style is wide foot lacing which allows me to run comfortably and give my best to the workout.”
The NETFIT shoes are available in all PUMA stores. Please visit the link to below to grab your latest ONE!