World over, 19th January is celebrated as the World Popcorn Day, to recognize the snack, which has stood the test of time, and has remained the staple diet of the cinema goers since ages. It is difficult to imagine a visit to a cinema for a movie, and not having a tub of popcorn in your hands.
INOX, India’s leading cinema chain too paid rich tributes to the inevitable snack, by running a digital campaign, across lobby displays and social media with a series of creative and a humorous video.
The series of 4 creatives highlights the relevance of popcorns while watching a movie, regardless of the genre. The campaign is ideated by Pi Communications.
Saurabh Varma, CMO – INOX Leisure Ltd added, “A movie watching experience is incomplete without a popcorn. Our cinema halls are inundated with that iconic buttery fragrance of corns, whichever part of the country you are in. On the occasion of World Popcorn Day, we have paid a tribute to the unescapable relevance of popcorn, whichever may be the genre of the movie. The campaign is a testimony to the eternal love triangle between the movie, cinema goers and the popcorn.”
INOX also delighted its consumers offering unlimited refill on the purchase of the big popcorn tub.
Here is the link to the video.